# Leveraging store data for a 360° view of your customers

### 1. Business value: Maximise performance through data hybridisation

Integrating offline data transforms your media strategy into an omnichannel growth engine by capturing value where it really lies.

* **Measured incrementality:** Attribute an average of 19% more purchase events to your campaigns (source: Meta), proving the real value of digital on physical sales.
* **Match Score Optimisation (EMQ):** By transmitting enriched reconciliation keys (email, telephone), you increase the ability of advertising agencies to recognise your customers and optimise delivery.
* **Augmented LTV Vision:** Identify your high-value customers who buy across all channels to personalise their experience and maximise retention.

### 2. Implementation Methodology (Action Plan)

To ensure accurate journey reconciliation, data ingestion and delivery are performed via a secure server-side infrastructure.

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#### Step A: Preparation and Import of Offline Data Flow

Identify your in-store transactions and upload them to Platform X via the source catalogue (Conversion API, FTP or HTTP Tracking).

* **Documentation**: [Import your data via a Source](https://doc.commandersact.com/features/sources/sources-catalog/import-conversions)

#### **Step B: Normalisation and Event Inspector**

Use the control tools to verify in real time that the properties sent (Event Time, Action Source) comply with the standards of the advertising networks.

* **Action**: Validate the formatting via the Event Inspector before going into production.
* **Documentation**: [Event Inspector](https://doc.commandersact.com/features/sources/live-event-inspector)

#### **Step C: Destination Configuration (Offline CAPI)**

In your connector (e.g. Meta CAPI), map the imported events to the partner's offline conversion fields.

* **Documentation**: [Destination Catalogue](https://doc.commandersact.com/features/destinations).

#### **Step D: Monitoring via Event Delivery**

Verify that your offline conversions are being delivered and monitor the delivery ratio via the alerting system.

* **Documentation**: [Monitoring with Event Delivery](https://doc.commandersact.com/features/data-quality).

### 3. Typical use cases

1. **Offline-to-Online Tracking:** Attribute a sale made in-store on Saturday to an advertising campaign viewed on mobile the previous Friday to calculate your actual ROAS.
2. **Exclusion of Omnichannel Audiences**: Exclude customers who have already purchased the product in-store from your retargeting campaigns, thus avoiding unnecessary advertising pressure and optimising your budgets.
3. **Premium Lookalike Audiences**: Generate similar audiences on Meta or Google based specifically on your best physical buyers to recruit high-potential profiles.

### Need help unifying your store feeds?

Omnichannel is the foundation of a modern first-party strategy. Our experts will help you map your feeds to transform your offline data into a growth lever. **Contact our support team:** <support@commandersact.com>