# Expand your uses

- [Client Side](/customer-success/expand-your-uses/client-side.md): Managing your tags is the foundation of your data strategy. Our experts have modelled these step-by-step guides to transform your collection into a high-fidelity stream, ready for your challenges.
- [Simple customisation with a pop-in](/customer-success/expand-your-uses/client-side/simple-customisation-with-a-pop-in.md)
- [Reduction of tracking anomalies through monitoring](/customer-success/expand-your-uses/client-side/reduction-of-tracking-anomalies-through-monitoring.md): Use OneTag to send a portion of your traffic to the server-side in order to monitor the compliance of your DataLayer and receive real-time alerts in the event of an anomaly.
- [Server Side](/customer-success/expand-your-uses/server-side.md): Server-side tracking is the engine of your advertising profitability. Our experts have modelled these guides to boost your Match Score, restore your lost conversions, and drive your campaigns.
- [Data reliability via server-side Data Quality](/customer-success/expand-your-uses/server-side/data-reliability-via-server-side-data-quality.md): Control your server-side flows with Event Specification and Data Cleansing. Ensure perfect, enriched, and compliant data for all your destinations.
- [Bid optimisation (Smart Bidding)](/customer-success/expand-your-uses/server-side/bid-optimisation-smart-bidding.md): This guide explains how to feed high-value signals into advertising agencies' AI algorithms to maximise the effectiveness of your bids.
- [Product Enrichment](/customer-success/expand-your-uses/server-side/product-enrichment.md): This guide helps you implement product data enrichment directly on the server side, adding business value to your feeds without impacting performance.
- [User data enrichment](/customer-success/expand-your-uses/server-side/user-data-enrichment.md): This guide details how to reconcile your real-time events with stored customer data (CRM, CDP) to personalise the experience and improve advertising targeting.
- [Enrichment Conversion](/customer-success/expand-your-uses/server-side/enrichment-conversion.md): This guide details how to optimise your conversion signals sent to advertising networks (Meta, Google, etc.) by ensuring the presence of strong customer identifiers to maximise the ‘Match Rate’.
- [Profitability management (POAS / Margin)](/customer-success/expand-your-uses/server-side/profitability-management-poas-margin.md): This guide explains how to switch from advertising management based on revenue (ROAS) to management based on actual profitability (POAS - Profit on Ad Spend).
- [Leveraging store data for a 360° view of your customers](/customer-success/expand-your-uses/server-side/leveraging-store-data-for-a-360-view-of-your-customers.md): This guide explains how to reconcile your offline data flows (stores, call centres) with your digital ecosystem to obtain a comprehensive and actionable view of your customers.
- [Consent Management](/customer-success/expand-your-uses/consent-management.md): Consent Management safeguards your trust capital. Our experts have created these guides to automate your compliance, maximise acceptance and secure your advertising signals.
- [Integration of Microsoft Consent Mode](/customer-success/expand-your-uses/consent-management/integration-of-microsoft-consent-mode.md)
- [Banner optimisation](/customer-success/expand-your-uses/consent-management/banner-optimisation.md): This guide details best practices for designing a consent banner that builds user trust while maximising your opt-in rates.
- [A/B ou N testing](/customer-success/expand-your-uses/consent-management/a-b-ou-n-testing.md): This guide details how to set up comparative tests within Platform X to identify the message, design, or configuration variants that generate the best performance.
- [Updating Consent (Reactivation of ‘no-choice’ options)](/customer-success/expand-your-uses/consent-management/updating-consent-reactivation-of-no-choice-options.md): This guide details how to set up reactivation scenarios for users who have not yet expressed a choice (neither accepted nor refused) in order to maximise your opt-ins.
- [Content Mask (Contextualisation of consent)](/customer-success/expand-your-uses/consent-management/content-mask-contextualisation-of-consent.md): This guide details how to implement content masks to block third-party scripts until consent is obtained, while offering contextual reactivation.
- [CMP customisation (dynamic & contextual)](/customer-success/expand-your-uses/consent-management/cmp-customisation-dynamic-and-contextual.md): This guide explains how to transform your consent banner into a highly personalised communication medium by injecting dynamic data from your DataLayer via the TMS.
- [Audience & Activation](/customer-success/expand-your-uses/audience-and-activation.md): Managing your audiences ensures your trust capital. Our experts have created these guides to automate your activations, maximise engagement and secure your revenue.
- [Google Customer Match](/customer-success/expand-your-uses/audience-and-activation/google-customer-match.md)
- [1. Data quality: the foundation of success](/customer-success/expand-your-uses/audience-and-activation/google-customer-match/1.-data-quality-the-foundation-of-success.md): Data quality is the most important factor for success with Google Customer Match. A high matching rate depends directly on completeness, standardisation and compliance with consent rules.
- [2. Optimise the matching rate](/customer-success/expand-your-uses/audience-and-activation/google-customer-match/2.-optimise-the-matching-rate.md)
- [3. Monitoring & Maintenance: ensuring the reliability of the system](/customer-success/expand-your-uses/audience-and-activation/google-customer-match/3.-monitoring-and-maintenance-ensuring-the-reliability-of-the-system.md)
- [4. Technical issues to anticipate & common errors](/customer-success/expand-your-uses/audience-and-activation/google-customer-match/4.-technical-issues-to-anticipate-and-common-errors.md)
- [5. Strategic recommendations & next steps](/customer-success/expand-your-uses/audience-and-activation/google-customer-match/5.-strategic-recommendations-and-next-steps.md)
- [Smart re-engagement via the last product viewed](/customer-success/expand-your-uses/audience-and-activation/smart-re-engagement-via-the-last-product-viewed.md): Re-engage your visitors by displaying the last product or quote they viewed when they return. Use these real-time signals of intent to facilitate conversion without disrupting navigation.
- [Reactivation of abandoned shoppers via shopping basket reminders](/customer-success/expand-your-uses/audience-and-activation/reactivation-of-abandoned-shoppers-via-shopping-basket-reminders.md): Reactivate your abandoned shoppers with the TMS + CDP alliance. Identify uncompleted shopping baskets in real time and re-display the product when the visitor returns to secure your conversions.
- [Increase average basket size through intelligent recommendations](/customer-success/expand-your-uses/audience-and-activation/increase-average-basket-size-through-intelligent-recommendations.md): Increase your average basket size with the TMS + CDP duo. By combining immediate intent and purchase history, you can offer highly relevant upsell and cross-sell offers at key moments in the customer
- [Improved engagement upon reconnection](/customer-success/expand-your-uses/audience-and-activation/improved-engagement-upon-reconnection.md): With the TMS + CDP duo, personalise each reconnection. Identify your loyal customers to display a tailored welcome and direct access to their favourites, thereby strengthening their engagement.
- [Recover Abandoned Shopping Carts](/customer-success/expand-your-uses/audience-and-activation/recover-abandoned-shopping-carts.md): Boost your sales with the TMS + CDP duo. Automate abandoned cart recovery by sending personalised reminders and targeted offers to turn every intention into an actual purchase.
- [Margin-Based Campaign Management](/customer-success/expand-your-uses/audience-and-activation/margin-based-campaign-management.md): Optimise your profit with the TMS, CDP & Server-Side combo. Securely transmit your actual margin to algorithms (Google, Meta) to invest in your most lucrative sales.
- [Dynamic Exclusion of Recent Buyers](/customer-success/expand-your-uses/audience-and-activation/dynamic-exclusion-of-recent-buyers.md): Optimise your budgets with the TMS + CDP combo. Automatically exclude recent buyers from your campaigns to stop budget waste and boost your ROAS immediately.
- [Profile analysis, reconciliations & segments](/customer-success/expand-your-uses/audience-and-activation/profile-analysis-reconciliations-and-segments.md): This guide details how to create your customised dashboards. To ensure success, our experts will configure them to precisely align with your specific business challenges.
- [First ID](/customer-success/expand-your-uses/first-id.md)
- [Retargeting abandoned shoppers (CAPI + First-ID)](/customer-success/expand-your-uses/first-id/retargeting-abandoned-shoppers-capi-+-first-id.md): This use case aims to re-engage visitors who have shown interest (viewing products, adding items to their basket) but have not completed their purchase, by overcoming current technological barriers.
- [Programmatic Retargeting (First-ID x DSP)](/customer-success/expand-your-uses/first-id/programmatic-retargeting-first-id-x-dsp.md): Secure your programmatic retargeting with Commanders Act + First-ID. Maintain your reach on the open web despite the end of third-party cookies and optimise your media performance.
- [Long-term on-site personalisation](/customer-success/expand-your-uses/first-id/long-term-on-site-personalisation.md): Maintain your personalisation for up to 13 months with Commanders Act + First-ID. Recognise your visitors without them having to log in and offer them a tailored experience, even after a long absence.
- [Restoring reach & measurement](/customer-success/expand-your-uses/first-id/restoring-reach-and-measurement.md): Restore up to 40% of reach and visibility on your conversions with Commanders Act + First-ID. Bypass ITP/ETP limitations for accurate measurement and effective media management.
- [Onboarding first-party audiences to social media](/customer-success/expand-your-uses/first-id/onboarding-first-party-audiences-to-social-media.md): Boost your social media match rate with Commanders Act + First-ID. Enrich your CRM database with First-ID's hashed emails to reach 100% of your customers on Meta, Google and TikTok.
- [CRM/PRM enrichment and activation on proprietary channels](/customer-success/expand-your-uses/first-id/crm-prm-enrichment-and-activation-on-proprietary-channels.md): Boost your CRM with Commanders Act + First-ID. Enrich your customer profiles with their recent web behaviour to trigger ultra-personalised email/SMS campaigns, even without a login.
- [Boost your usage !](/customer-success/expand-your-uses/boost-your-usage.md): Have you implemented server-side? Now it's time to accelerate your business by deploying use cases.
- [Google Enhanced Conversions](/customer-success/expand-your-uses/boost-your-usage/google-enhanced-conversions.md): Google Enhanced Conversions complements your conversion tags by sending Google first-party data following a conversion on your website.
- [Piano analytics](/customer-success/expand-your-uses/boost-your-usage/piano-analytics.md): Piano Analytics synthesizes product and marketing analyses, while solving the major data quality issues facing the industry.
- [Google analytics 4](/customer-success/expand-your-uses/boost-your-usage/google-analytics-4.md): Discover Google Analytics 4, the next generation of Analytics, which collects event-based data from websites and applications.
- [Facebook CAPI](/customer-success/expand-your-uses/boost-your-usage/facebook-capi.md): Facebook Conversions API is a function that allows you to complete your conversion tags by sending Facebook first-party data following a conversion on your website.
- [Tracking Optimisation: Commanders Act Gateway](/customer-success/expand-your-uses/boost-your-usage/tracking-optimisation-commanders-act-gateway.md): Third-party cookie end and ad blockers make browser data unreliable. To ensure long-term measurement, switch to a unified infrastructure based on First-Party data now.
- [CNIL Proxification](/customer-success/expand-your-uses/boost-your-usage/cnil-proxification.md): The CNIL recommends that no personal data be transferred to the servers of a measurement tool.