# Consent Management

Discover how our experts transform these successes into business guarantees:

* **Optimising the Opt-in Rate**: Apply our A/B testing and dynamic personalisation methods to reduce ‘non-choices’ and transform your banner into a reassuring and effective point of contact.
* **Resilience & Adblocking**: Secure the display of your CMP in First-Party mode via Gateway to bypass adblockers and ensure that 100% of your users can express their choice.
* **Ad Standardisation (TCF & Consent Mode):** Master the IAB TCF 2.2 frameworks and Google & Microsoft consent modes to ensure your signals are transmitted perfectly to advertising agencies.

> 💡 Expert insight: An optimised CMP means up to 20% more actionable data. Don't just comply with the GDPR: manage it in real time with our continuous monitoring tools to detect the slightest anomaly.