# Updating Consent (Reactivation of ‘no-choice’ options) ### 1. Business value: Recover your ‘lost’ audience A visitor who does not make a choice is a visitor you cannot track, which creates grey areas in your analyses and media campaigns. * **Maximise inventory**: Turn your ‘ghost’ visitors into actionable profiles. * **Controlled marketing pressure**: Avoid re-displaying the main banner (which is often intrusive) by using more discreet reminder formats. * **Improved ROI**: More consent means better attribution of your conversions and more accurate targeting. ### 2. Implementation methodology #### Step A: Identification of ‘No-choice’ users The system automatically identifies users who browse the site without clicking “Accept” or ‘Decline’. #### Step B: Choice of reactivation format There are several methods for requesting consent again without being intrusive: * **Injection (Soft Prompt):** Insert a small banner or phrase into the page content (e.g., above the footer or in a sidebar). * **Reminder pop-in:** A lightweight, non-blocking pop-in that appears after a certain number of page views or time spent on the site. * **Floating button:** A permanent widget (e.g., a shield icon) that allows the CMP to be opened at any time. #### **Step C: Configure the trigger** Do not solicit the user immediately. Wait until they show interest in your content. * **Example**: Trigger after 3 page views or 60 seconds of browsing. #### **Step D: Analyse performance** Track the effectiveness of your reminders in your consent dashboards. * **KPI**: Conversion rate from ‘no choice’ to ‘opt-in’. ### 3. Typical use cases 1. **The ‘Personalised Content’ banner**: If the user has not made a choice, display a discreet banner: *‘Would you like to enjoy a personalised experience? \[Manage my preferences]’*. 2. **Reactivation upon exit intent**: If a ‘no-choice’ user is about to leave the site, display an educational exit pop-in explaining that their choices help improve the quality of the site. 3. **Access to social features**: If a user attempts to share an article but has not consented to social cookies, display a pop-up message: *"To share this article, you must accept social cookies. \[Accept]"*. ### 4. Additional resources To further develop your strategy and discover concrete examples of compliant design and wording, we invite you to consult our comprehensive guide. {% file src="" %} #### Need help setting up your scenarios? Our consultants will assist you with the technical implementation of reminders and choosing the best timing for triggering them. **Contact your dedicated consultant or our support team:**