Updating Consent (Reactivation of ‘no-choice’ options)

This guide details how to set up reactivation scenarios for users who have not yet expressed a choice (neither accepted nor refused) in order to maximise your opt-ins.

1. Business value: Recover your ‘lost’ audience

A visitor who does not make a choice is a visitor you cannot track, which creates grey areas in your analyses and media campaigns.

• Maximise inventory: Turn your ‘ghost’ visitors into actionable profiles.

• Controlled marketing pressure: Avoid re-displaying the main banner (which is often intrusive) by using more discreet reminder formats.

• Improved ROI: More consent means better attribution of your conversions and more accurate targeting.

2. Implementation methodology

Step A: Identification of ‘No-choice’ users

The system automatically identifies users who browse the site without clicking “Accept” or ‘Decline’.

Step B: Choice of reactivation format

There are several methods for requesting consent again without being intrusive:

• Injection (Soft Prompt): Insert a small banner or phrase into the page content (e.g., above the footer or in a sidebar).

• Reminder pop-in: A lightweight, non-blocking pop-in that appears after a certain number of page views or time spent on the site.

• Floating button: A permanent widget (e.g., a shield icon) that allows the CMP to be opened at any time.

Step C: Configure the trigger

Do not solicit the user immediately. Wait until they show interest in your content.

• Example: Trigger after 3 page views or 60 seconds of browsing.

Step D: Analyse performance

Track the effectiveness of your reminders in your consent dashboards.

• KPI: Conversion rate from ‘no choice’ to ‘opt-in’.

3. Typical use cases

1. The ‘Personalised Content’ banner: If the user has not made a choice, display a discreet banner: ‘Would you like to enjoy a personalised experience? [Manage my preferences]’.

2. Reactivation upon exit intent: If a ‘no-choice’ user is about to leave the site, display an educational exit pop-in explaining that their choices help improve the quality of the site.

3. Access to social features: If a user attempts to share an article but has not consented to social cookies, display a pop-up message: "To share this article, you must accept social cookies. [Accept]".

4. Additional resources

To further develop your strategy and discover concrete examples of compliant design and wording, we invite you to consult our comprehensive guide.

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Need help setting up your scenarios?

Our consultants will assist you with the technical implementation of reminders and choosing the best timing for triggering them. Contact your dedicated consultant or our support team: [email protected]