Restoring reach & measurement

Restore up to 40% of reach and visibility on your conversions with Commanders Act + First-ID. Bypass ITP/ETP limitations for accurate measurement and effective media management.

1. The Problem: Blindness to restrictions (ITP/ETP)

With third-party cookies blocked and first-party cookies limited in Safari and Firefox, a significant portion of your traffic becomes invisible or misattributed.

• The result: a loss of advertising reach (inability to target) and underestimated performance measurement (unattributed conversions).

2. The solution: persistent, multi-browser identification

The alliance between First-ID and Commanders Act restores measurement continuity:

• Recovery of Reach: First-ID identifies users on restrictive browsers, restoring up to 40% of lost reach.

• ID Stability: The identifier is maintained for up to 13 months, allowing a visit today to be linked to an interaction that took place weeks ago.

• Data reliability: Commanders Act centralises this ID to reconcile journeys and provide an accurate view of performance to your analytics tools.

3. Key benefits

• Comprehensive audience measurement: You get a true picture of the number of unique visitors and visit frequency.

• Attribution optimisation: By tracking users over the long term, you can correctly attribute conversions to the initiating levers (often located at the top of the funnel).

• Media performance: You increase the volume of tracked conversions, which better feeds the optimisation algorithms of advertising agencies.

4. How it works

• Identification: First-ID generates a deterministic ID that survives browser purges.

• Collection: The Commanders Act OneTag captures this ID and transmits it securely.

• Reconciliation: The CDP aggregates touchpoints over an extended time window thanks to the persistence of the ID.

• Reporting: Your measurement tools (Analytics, Attribution) display restored performance that is true to reality.

Need help with implementation?

Restoring measurement requires rigorous configuration of your data flows to ensure ID integrity across all your platforms. Our experts will assist you in auditing your reach loss and implementing the solution. Contact our support team to start your implementation: [email protected]