Long-term on-site personalisation

Maintain your personalisation for up to 13 months with Commanders Act + First-ID. Recognise your visitors without them having to log in and offer them a tailored experience, even after a long absence.

1. The problem: website amnesia (ITP)

Due to browser restrictions (ITP on Safari, for example), traditional identifiers stored in the browser are often deleted after only 24 hours or 7 days of inactivity.

• Consequence: A visitor who returns after 10 days is treated as a complete stranger. All personalisation data (last products viewed, category preferences, specific banners) is lost.

2. The solution: Long-term memory (13 months)

Integrating First-ID into your Commanders Act platform allows you to restore visitor recognition:

• Persistent recognition: First-ID assigns a unique identifier that remains stable for up to 13 months, bypassing browser cookie purges.

• Enriched profiles: The Commanders Act CDP uses this stable ID to link each new visit to the same historical profile.

• Frictionless experience: The site ‘remembers’ the user, allowing it to display relevant content from the very first second of their visit, even after several months of absence.

3. Key benefits

• Improved UX: Offer a smooth browsing experience by immediately displaying the visitor's favourite categories or products.

• Increased conversion rate: By shortening the path to purchase through relevant personalisation, you make decision-making easier.

• Increased engagement: The relevance of messages (pop-ins, home page banners) reinforces the feeling of recognition and attachment to the brand.

4. How it works

1. Identification: First-ID recognises the visitor as soon as they arrive on the site, without the need to log in.

2. Retrieval: Commanders Act instantly calls up the historical profile associated with this ID in the CDP.

3. Personalisation: The TMS triggers the display of a specific banner or a selection of products based on visits made several weeks ago.

4. Satisfaction: The user enjoys an experience tailored to their real needs.

Need help with implementation?

Implementing a long-term personalisation strategy relies on accurate reconciliation of identifiers between First-ID and your CDP. Our experts will help you configure your segments and display scenarios. Contact our support team to get started with your implementation: [email protected]