LinkedIn Conversions API
Description of the connector
The LinkedIn Conversions API connector connects your online and offline data to measure the impact of your advertising campaigns on LinkedIn. By sending data directly from our server-side solution, this connector provides a more complete and accurate view of the customer journey, while using cookies to improve ad measurement and targeting.
Benefits of the connector
Increased accuracy: By sending server-side data and using first-party cookies, you get more accurate and reliable conversion information.
Campaign optimisation: Use accurate conversion data to adjust your campaigns and maximise conversions while reducing the cost per action (CPA).
Respect for confidentiality: The API complies with data protection regulations, using cookies in a compliant manner.
Data consolidation: Send events from different channels (web, applications, physical shops) to a single API for smoother, more efficient implementation.
Granular data control: Customise the information shared with LinkedIn to meet your marketing objectives.
Examples of use
Bid optimisation: Use conversion data to adjust your bids in real time and improve the performance of your advertising campaigns.
Advanced segmentation: Create audience segments based on user actions and target them with personalised messages.
Offline conversion tracking: Measure user actions in-store or at events after an online interaction for a complete view of the customer journey.
Ad personalisation: Use conversion data to personalise ads and increase their relevance to each user.
Conclusion
The LinkedIn Conversions API connector is a powerful tool for optimising your advertising campaigns using accurate and reliable conversion data. By integrating this connector with our server-side solution, you can maximise the effectiveness of your campaigns while complying with data privacy regulations and using cookies to improve measurement and targeting.
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