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Google - Enhanced Conversions

Description of the connector

The Google Connector - Enhanced Conversions increases the accuracy of conversion tracking by using users' first-party data, such as email addresses, phone numbers and postal addresses. By sending data directly from our server-side solution, this connector links online interactions to offline actions, providing a more complete view of the customer journey.

Benefits of the connector

  • Increased accuracy: By sending server-side data, you get more accurate and reliable conversion information.

  • Campaign optimisation: Use accurate conversion data to adjust your bids and ads, maximising conversions and reducing cost per action (CPA).

  • Track offline conversions: Measure in-store purchases and other offline actions after an online interaction for a complete view of the customer journey.

  • Privacy compliance: The API complies with data protection regulations, using cookies in a compliant manner.

  • Easy integration: Compatible with our server-side solution for simplified implementation and centralised data management.

Examples of use

  • Bid optimisation: Use conversion data to adjust your bids in real time and improve the performance of your advertising campaigns.

  • Offline conversion tracking: Measure user actions in-store after an online interaction for a complete view of the customer journey.

  • Advanced segmentation: Create audience segments based on user actions and target them with personalised messages.

  • Ad personalisation: Use conversion data to personalise ads and increase their relevance to each user.

Conclusion

The Google Enhanced Conversions Connector is a powerful tool for optimising your advertising campaigns using accurate and reliable conversion data. By integrating this connector with our server-side solution, you can maximise the effectiveness of your campaigns while complying with data confidentiality regulations and using cookies to improve measurement and targeting.

Connector integration guide

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