Commanders Act Customer Success
Platform XDocumentationWelcome to success
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  • Welcome to success
  • STARTER KIT
    • Welcome Commanders Act X
    • Client Side
    • Server Side
    • Consent Management
    • Customer Data Platform
  • 🆕GOOD ORDER
    • Boost your usage !
      • Google Enhanced Conversions
      • Piano analytics
      • Google analytics 4
      • Facebook CAPI
      • Tracking Optimisation
      • CNIL Proxification
  • User Guide
    • First party tracking
      • Domaine management
        • A-Record
        • CNAME
        • On-Premise CAID
      • Proxy management
      • CAID: Master ID and Consistent Anonymous ID
    • Enterprise Tag Management
      • Server-side
        • Sources
          • One Tag
          • iOS Android
          • Flutter
          • Migration V4 to V5
        • Destinations
          • Google Analytics 4
          • Google Enhanced Conversions
    • Consent Management Platform
      • CMP : Set Up
      • A/B ou N testing
      • Best practice
      • Integration of Microsoft Consent Mode
  • Use cases
    • Server Side
      • Optimising advertising campaigns
        • Facebook - Conversions API
        • Google - Enhanced Conversions
        • LinkedIn Conversions API
        • Snapchat Conversions API
        • TikTok Events API
      • Conversion and event tracking
        • Adform
        • Criteo - Events
        • Microsoft Advertising Universal Event Tracking
        • Pinterest
        • Reddit Conversions API
      • Partnerships and affiliations
        • Awin
        • Commission Junction
        • Effinity
        • Rakuten Events
        • Tradedoubler
      • Audience and performance analysis
        • Google Analytics 4
        • Piano Analytics Collection API
        • Piwik PRO
        • Adobe Analytics
        • Matomo
      • Tracking events and interactions
        • Firebase Analytic
        • Webhook
      • Personalising the user experience
        • Kameleoon events
        • Dynamic Yield
    • Audience sharing
      • Advertising campaign management
        • Google - Display & Video 360 AdEx
        • Xandr
      • Targeting and retargeting
        • Criteo Audiences
        • Criteo Offline Conversions
        • Google Customer Match
        • Google Store Sales Direct
        • Facebook Custom Audiences
        • Quantcast
      • Optimising and measuring advertising performance
        • Smart AdServer
        • Gamned
      • Visualisation and reporting
        • Qlik
        • Tableau Cloud
      • Data analysis
        • Teradata
        • Realytics
      • Email campaign management
        • Salesforce Marketing Cloud
        • Actito
      • Data storage and transfer
        • Google Cloud Storage
      • Optimising the user experience
        • AB Tasty
        • Target2Sell
        • Kameleoon Audience
      • Management of trading platforms
        • Magento
      • SMS campaign management
        • Salesforce Marketing Cloud
        • Actito
    • Example Customer Cycle
      • Customers acquisition
        • Identify your visitors with your CRM
        • Behaviour-based product recommendation
        • Excluding buyers for optimised advertising campaigns
        • Reactivation of abandoned shopping baskets by SMS and/or email
        • Sharing profiles with an AB Test partner
        • Generating traffic with similar profiles
        • Retargeting site visitors for advertising campaigns
      • Customers knowledge
        • Building a decision-making database with Commanders Act
        • Identify your visitors
        • Sharing customer knowledge
        • Encrypt and broadcast your data in real time
        • Setting up a repellent base
        • Activate your customers on the right channel at the right time
        • Onboarding of visitors
        • Margin-based management with Adloop to optimise ROI and ROAS
      • Customers loyalty
        • Creating a customer score
        • Detection of intent
        • Customise the carousel with customer knowledge
      • Customers retention
        • Simple customisation with a pop-in
        • Reactivating inactive users
        • Detection of customers at risk of churn
        • Reoptinization of consents
      • Customers reconquest
        • Win back customers
  • Cookbooks & Tutorials
    • First Party Data
      • Introduction
      • Optimised hosting
        • Setting up First Party Hosting
      • Optimising collection
        • Setting up Tracking First with a WAF Proxy
        • Setting up Tracking First in CNAME
        • Setting up Tracking First in A-Record
        • Setting up Tracking First in On-Premise Proxy
    • Entreprise Tag Management
      • ClientSide
        • How to check the changes made on a tag?
        • How to add a tag in client side?
        • How to change a partner ID according to the work environment?
        • How to restrict the triggering of a client-side tag?
        • How can I check which container version is deployed on my website?
      • Serverside
        • How can incoming data be transformed on the platform?
    • Consent Management
      • How to modify/add a category to the privacy center?
      • RGPD, ePrivacy, CCPA, APEC... which message for which users?
      • How can the consent form be adapted to each device?
      • How do I activate iAB TCFv2 on my privacy?
      • How do I change the style or text of my privacy banner?
      • How do I activate vendors on my privacy?
      • How do I create a cookie that is deposited after consent?
    • Campaign analysis
      • How do I add an attribution template to an LRB report?
      • How to filter an LRB report by mobile?
      • How do you compare the numbers in an LRB report over two different time periods?
      • How do I add a dataset to an LRB report?
      • How do I limit access to an LRB?
      • How to add a dimension in MixCommander tags?
      • How to receive MixCommander's click hits?
      • How to receive MixCommander's print hits?
      • How to implement the MixCommander Conversion tag?
      • How to implement the MixCommander Click & Site Tracking tag?
      • How to implement the MixCommander Site Tracking Only tag?
  • Studies & Business Cases
    • Business case
      • Media
        • Yellow Pages
      • Energy
        • Sorgenia
        • Engie
      • Travel
        • Havas Voyages
      • E-commerce
        • Pixartprinting
        • La Redoute
      • Mode
        • K&L Ruppert
        • Promod
      • Banking - Insurance
        • Crédit Mutuel
        • Floa Bank
        • Moniwan
  • Best Practices
    • Server side
      • Data Layer standardisation
      • Setting up 1st party tracking
      • Data enrichment
      • Use our templates
    • Data processing
      • Data enrichment
      • Data cleansing
    • Consent Management
      • Consent reactivation
      • The design of your banner
      • A/B testing
      • Setting up 1st party tracking
      • Video mask...
      • Mobile
    • Monitoring
      • Deploy alerting on a destination
  • FAQs
    • About CAX
    • First party tracking
      • A-Record
    • Entreprise Tag Management
      • Server-Side
      • OneTag
      • SDK
      • SDK migration V4 to V5
    • Consent & Preference Management
      • About CMP ?
      • IAB TCF
      • GDPR & e-Privacy
      • SDK CMP : Introduction
      • SDK CMP : Consent Mode
    • Glossary
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  1. FAQs
  2. Consent & Preference Management

GDPR & e-Privacy

Last updated 1 year ago

What are my obligations in terms of data processing?
  1. You should only process necessary data and you should regularly delete unnecessary data.

    • This logic aims at sourcing only useful data.

    • This is a legal requirement that we must be able to present and justify to our clients.

    • The data import logic must include a bridge to the data register declaration.

  2. The processing operations are subject to a declaration to the CNIL (if no CIL) or to an entry in the CIL register (if CIL). With the GDPR, the registration of a register of processing operations is mandatory. (Article 30 GDPR)).

What is the difference between personal data and nominative data?

The GDPR defines personal data as any information relating to an identified or identifiable natural person, directly or indirectly, in particular by reference to an online identifier or location data.

Types of data affected by the GDPR :

  • Directly identifying data (e.g. name, email, address, email, phone number, etc.)

  • Online identification data (e.g. cookie ID, advertising ID, Mac address, IP address)

  • Browsing or purchase histories, the cross-referencing of which may allow the identification of the individual by fingerprinting (e.g. OS, language, battery level, fonts and plugins, etc.).

However, companies collecting personal data can opt to "anonymise" it, so that the data no longer allows an individual to be identified.

According to the European data protection authorities, this data should no longer be able to be individualized, correlated or inferred.

Are there any recommendations to follow in terms of traceability of connections on my applications?

Any person in an organization who may have access to personal data must be authenticated using a sufficiently robust method:

  • Provide traceability of users connected to your applications.

  • Provide for traceability of actions performed by a user:

    • Features used

    • Details of use

    • Date of connectionType of data processed, ...

Are there any recommendations on how long data should be kept?
Alternatives to third-party cookies: What does the CNIL think?
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