Adobe Analytics
Description of the connector
Commanders Act's Adobe Analytics Connector enables conversion events to be transmitted directly from our server-side solution to Adobe Analytics. This approach improves the accuracy of tracking interactions and conversions, while offering better data management and increased compliance with data protection regulations.
Benefits of the connector
Increased accuracy: By sending data directly from our server-side solution, you reduce data loss due to ad blockers and browser restrictions.
Campaign optimisation: More accurate data enables Adobe Analytics to optimise your campaigns more effectively, increasing your return on investment.
Comprehensive tracking: You can track interactions and conversions even when users are not logged in, providing a more comprehensive view of your performance.
GDPR compliance: Using our server-side solution, you can better control and secure personal data, ensuring compliance with data protection regulations.
In-depth analysis: Thanks to integration with Adobe Analytics, you can obtain detailed insights into user behaviour and the performance of your campaigns.
Examples of uses
E-commerce: Track purchases, additions to basket and visits to product pages to optimise remarketing campaigns.
Lead generation: Track form submissions and registrations to improve lead generation campaigns.
Behavioural analysis: Tracking user interactions on the site to better understand their behaviour and improve the user experience.
Conclusion
Commanders Act's Adobe Analytics Connector is an essential tool for improving the accuracy and effectiveness of your analyses and advertising campaigns. By integrating this server-side connector, you can maximise your return on investment, ensure GDPR compliance and gain a more complete overview of your performance.
For more details on how to configure and use this connector, please consult our product documentation.
Connector integration guide
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