Realytics
Description
Realytics is an advertising analytics platform designed to measure and analyse the impact of TV advertising campaigns in their digital environment. The platform enables advertisers to understand and optimise their campaigns by linking online and offline interactions, providing a complete view of the customer journey.
Benefits
Measure offline conversions: By integrating Realytics with Commanders Act CDP, companies can use precise audience segments created from customer data collected and stored by Commanders Act to measure offline conversions.
Campaign optimisation: The platform enables advertising campaigns to be optimised using real sales data, ensuring that ads reach the consumers most likely to convert.
Improved omnichannel strategy: Realytics helps businesses understand the complete customer journey, linking online and offline interactions for a more effective omnichannel marketing strategy.
Advanced analytics: Integrated measurement tools allow campaign performance to be tracked in real time and strategies adjusted to maximise ROI.
Example of use
A retail company wanted to understand the impact of its TV advertising on online and in-store sales. Using Realytics and Commanders Act, the marketing team can:
Import in-store and online sales data into Realytics via Commanders Act CDP.
Create audience segments based on in-store and online shopping behaviour.
Serve personalised ads to users who have shown interest in similar products online.
Monitor ad performance in real time and adjust strategies to optimise results.
Conclusion
Realytics, in combination with Commanders Act CDP, offers a powerful solution for businesses looking to optimise their advertising campaigns through accurate measurement of offline conversions. With its advanced targeting, optimisation and measurement capabilities, this integration helps maximise the effectiveness of advertising campaigns and reach the most relevant audiences.
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