Criteo Offline Conversions
Description
Criteo Offline Conversions is a solution that enables advertisers to link in-store sales to online advertising campaigns. By integrating offline sales data, advertisers can measure the impact of their digital ads on in-store sales and optimise their campaigns accordingly.
Benefits
Offline conversion measurement: By integrating Criteo Offline Conversions with Commanders Act CDP, companies can use precise audience segments created from customer data collected and stored by Commanders Act to measure offline conversions.
Campaign optimisation: The platform enables advertising campaigns to be optimised using real sales data, ensuring that ads reach the consumers most likely to convert.
Improved omnichannel strategy: Criteo Offline Conversions helps companies understand the complete customer journey, linking online and offline interactions for a more effective omnichannel marketing strategy.
Advanced analytics: Integrated measurement tools allow campaign performance to be tracked in real time and strategies adjusted to maximise ROI.
Example of use
A retail company wanted to understand the impact of its online advertising on in-store sales. Using Criteo Offline Conversions and Commanders Act, the marketing team can:
Import in-store sales data into Criteo via the Commanders Act CDP.
Create audience segments based on in-store and online shopping behaviour.
Serve personalised ads to users who have shown interest in similar products online.
Monitor ad performance in real time and adjust strategies to optimise results.
Conclusion
Criteo Offline Conversions, in combination with Commanders Act CDP, offers a powerful solution for companies looking to optimize their advertising campaigns through accurate measurement of offline conversions. With advanced targeting, optimization and measurement capabilities, this integration maximizes the effectiveness of advertising campaigns and reaches the most relevant audiences.
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