Xandr
Description
Xandr is an advertising technology and data analytics platform that enables businesses to manage and optimise their programmatic advertising campaigns. As a Microsoft subsidiary, Xandr offers solutions for buying and selling consumer-centric digital advertising, using data to improve campaign targeting and performance.
Benefits
Campaign optimisation: By integrating Xandr with Commanders Act CDP, companies can use precise audience segments created from customer data collected and stored by Commanders Act to optimise their advertising campaigns.
Advanced targeting: The platform offers sophisticated targeting options, enabling specific audiences to be defined and reached based on a variety of criteria, such as online behaviour and demographics.
Bid automation: Xandr uses machine learning algorithms to automate bidding and optimise campaign performance in real time.
Measurement and analysis: Integrated measurement tools enable campaign performance to be tracked in real time and strategies adjusted to maximise ROI.
Example of use
A media company wanted to maximise its advertising revenues by optimising the delivery of its ads. Using Xandr and Commanders Act, the monetisation team can :
Set up advertising campaigns for different ad formats (banners, videos, mobile).
Use targeting options to reach specific audiences based on their location and interests.
Automate bidding and optimise campaign performance in real time using Xandr's machine learning algorithms.
Monitor ad performance in real time and adjust delivery strategies to maximise revenue.
Conclusion
Xandr, in combination with Commanders Act CDP, is a complete solution for companies looking to optimise their programmatic advertising campaigns. With its advanced targeting, automation and measurement features, this integration helps maximise campaign performance and reach the most relevant audiences.
Connector integration guide
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