# Management of trading platforms

To remedy this, we show you how to leverage the reconciliation capabilities of our solutions.

Here, you will learn how to unify your online and offline data around a unique identifier to feed your Magento ecosystem with enriched customer segments.

#### **Benefits:**

* **Smart shopping journey**: Thanks to the reconciliation capabilities of our solutions, you can tailor the Magento display to the customer's actual profile, including their behaviour in-store or on the app.
* **Increased loyalty:** You can use the additional events stored to trigger targeted promotions or basket reminders based on a complete view of the customer lifecycle.
* **Simplified data flows**: You can connect your global sales data to Magento without complex development, using our server feeds to synchronise your audience segments.