> For the complete documentation index, see [llms.txt](https://community.commandersact.com/customer-success/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/customer-success/inspiration/audience-sharing/sms-campaign-management.md).

# SMS campaign management

To remedy this, we show you how to leverage the reconciliation capabilities of our solutions.

Here, you will learn how to unify your data around a unique identifier to trigger contextual SMS campaigns via Salesforce Marketing Cloud or Actito.

#### **Benefits:**

* **Cross-channel responsiveness:** Thanks to the reconciliation capabilities of our solutions, trigger an automatic SMS as soon as a loyal customer performs a specific action, whether on your app or at a point of sale.
* **Personalisation through Unique Identifiers:** Address your customers accurately by using stored data (last category purchased, loyalty status) to increase your click-through rates.
* **Intelligent Follow-up Scenarios:** Avoid saturation by using additional events to exclude customers who have already converted on another channel from SMS routing.