# SMS campaign management

To remedy this, we show you how to leverage the reconciliation capabilities of our solutions.

Here, you will learn how to unify your data around a unique identifier to trigger contextual SMS campaigns via Salesforce Marketing Cloud or Actito.

#### **Benefits:**

* **Cross-channel responsiveness:** Thanks to the reconciliation capabilities of our solutions, trigger an automatic SMS as soon as a loyal customer performs a specific action, whether on your app or at a point of sale.
* **Personalisation through Unique Identifiers:** Address your customers accurately by using stored data (last category purchased, loyalty status) to increase your click-through rates.
* **Intelligent Follow-up Scenarios:** Avoid saturation by using additional events to exclude customers who have already converted on another channel from SMS routing.