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Platform XDocumentationWelcome to success

SMS campaign management

Are your text messages too generic? Do you struggle to send highly targeted messages based on recent in-store purchases or web behaviour via Salesforce Marketing Cloud or Actito?

To remedy this, we show you how to leverage the reconciliation capabilities of our solutions.

Here, you will learn how to unify your data around a unique identifier to trigger contextual SMS campaigns via Salesforce Marketing Cloud or Actito.

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Benefits:

  • Cross-channel responsiveness: Thanks to the reconciliation capabilities of our solutions, trigger an automatic SMS as soon as a loyal customer performs a specific action, whether on your app or at a point of sale.

  • Personalisation through Unique Identifiers: Address your customers accurately by using stored data (last category purchased, loyalty status) to increase your click-through rates.

  • Intelligent Follow-up Scenarios: Avoid saturation by using additional events to exclude customers who have already converted on another channel from SMS routing.

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