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Platform XDocumentationWelcome to success

Advertising campaign management

Are your segments limited by incomplete web data? Do you struggle to reconcile your web journeys with your offline data (CRM, stores) to target your customers on DV360 or Xandr?

To remedy this, we show you how to leverage the storage and reconciliation capabilities of our solutions.

Without a complex project, you can learn how to unify your online and offline data around a unique identifier to activate enriched audiences for your partners.

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Benefits:

  • Unified Customer View: Thanks to reconciliation around a unique identifier, you can transform fragmented interactions (web, app, store) into consistent and actionable audience segments.

  • High-definition targeting: You can overcome the limitations of cookies by sending your partners enriched profiles with their actual purchase history, guaranteeing a much higher ROAS.

  • Agile activation: You can test new use cases (e.g. excluding offline buyers from your web campaigns) by simply consuming additional event streams.

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