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Platform XDocumentationWelcome to success

Optimising the user experience

Is your personalisation limited to session data? Do you struggle to adapt your site to your customers' actual purchase history (web + store) via AB Tasty or Kameleoon?

To remedy this, we show you how to leverage the reconciliation capabilities of our solutions.

Here, you will learn how to unify your data around a unique identifier to push enriched segments to AB Tasty, Kameleoon Audience or Target2Sell.

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Benefits:

  • Cross-channel recognition: Thanks to the reconciliation capabilities of our solutions, you can welcome your loyal customers with personalised messages based on their actual interactions, regardless of the point of sale.

  • Highly relevant recommendations: Feed Target2Sell with additional offline events to offer products that truly complement your customers' past purchases.

  • Reliable experiments: Optimise your A/B tests in AB Tasty or Kameleoon by targeting segments based on customer value (LTV) calculated from all your stored data.

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