# Optimising the user experience

To remedy this, we show you how to leverage the reconciliation capabilities of our solutions.

Here, you will learn how to unify your data around a unique identifier to push enriched segments to AB Tasty, Kameleoon Audience or Target2Sell.

#### **Benefits:**

* **Cross-channel recognition:** Thanks to the reconciliation capabilities of our solutions, you can welcome your loyal customers with personalised messages based on their actual interactions, regardless of the point of sale.
* **Highly relevant recommendations:** Feed Target2Sell with additional offline events to offer products that truly complement your customers' past purchases.
* **Reliable experiments:** Optimise your A/B tests in AB Tasty or Kameleoon by targeting segments based on customer value (LTV) calculated from all your stored data.