# Targeting and retargeting To remedy this, we show you how to use the reconciliation capabilities of our solutions. You'll learn how to unify your data around a single identifier to feed Facebook Custom Audiences, Google Customer Match, Criteo Audiences, or Quantcast. #### **Benefits:** * **Cookie-less retargeting:** Thanks to the reconciliation capabilities of our solutions, you can reach your customers on social media and the web via their identifiers (email, phone number), without relying on third-party cookies. * **Store-to-web optimisation**: By integrating your in-store sales via Google Store Sales or Criteo Offline, you exclude recent buyers from advertising campaigns to optimise your budgets. * **Lookalike audience accuracy**: You provide algorithms with reliable offline conversion signals, enabling you to find new prospects who resemble your best real customers. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://community.commandersact.com/customer-success/inspiration/audience-sharing/targeting-and-retargeting.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.