# Targeting and retargeting

To remedy this, we show you how to use the reconciliation capabilities of our solutions.

You'll learn how to unify your data around a single identifier to feed Facebook Custom Audiences, Google Customer Match, Criteo Audiences, or Quantcast.

#### **Benefits:**

* **Cookie-less retargeting:** Thanks to the reconciliation capabilities of our solutions, you can reach your customers on social media and the web via their identifiers (email, phone number), without relying on third-party cookies.
* **Store-to-web optimisation**: By integrating your in-store sales via Google Store Sales or Criteo Offline, you exclude recent buyers from advertising campaigns to optimise your budgets.
* **Lookalike audience accuracy**: You provide algorithms with reliable offline conversion signals, enabling you to find new prospects who resemble your best real customers.