Targeting and retargeting

Is your retargeting weakening without third-party cookies? Are you struggling to reach your customers on Facebook or Google using your actual sales data, whether online or offline?

To remedy this, we show you how to use the reconciliation capabilities of our solutions.

You'll learn how to unify your data around a single identifier to feed Facebook Custom Audiences, Google Customer Match, Criteo Audiences, or Quantcast.

Benefits:

• Cookie-less retargeting: Thanks to the reconciliation capabilities of our solutions, you can reach your customers on social media and the web via their identifiers (email, phone number), without relying on third-party cookies.

• Store-to-web optimisation: By integrating your in-store sales via Google Store Sales or Criteo Offline, you exclude recent buyers from advertising campaigns to optimise your budgets.

• Lookalike audience accuracy: You provide algorithms with reliable offline conversion signals, enabling you to find new prospects who resemble your best real customers.