# Data analysis

To remedy this, we show you how to leverage the reconciliation capabilities of our solutions.

Here, you will learn how to send your unified data, organised around a unique identifier, to Teradata or Realytics to refine your attribution models.

#### **Benefits:**

* **TV-to-Web impact analysis**: Thanks to the reconciliation capabilities of our solutions, you can accurately measure how your TV appearances (via Realytics) generate actual conversions, both online and offline.
* **Reliable Predictive Modelling:** You feed your Teradata Data Warehouse with additional qualified events, enabling you to predict your customers' future purchasing behaviour.
* **Elimination of Data Silos**: You unify performance analysis by connecting each customer touchpoint to stored sales data, ensuring a consistent analytical view.