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Platform XDocumentationWelcome to success

Data analysis

Are your analyses lacking depth? Do you struggle to measure the impact of your TV or digital campaigns on actual in-store sales using your Teradata or Realytics tools?

To remedy this, we show you how to leverage the reconciliation capabilities of our solutions.

Here, you will learn how to send your unified data, organised around a unique identifier, to Teradata or Realytics to refine your attribution models.

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Benefits:

  • TV-to-Web impact analysis: Thanks to the reconciliation capabilities of our solutions, you can accurately measure how your TV appearances (via Realytics) generate actual conversions, both online and offline.

  • Reliable Predictive Modelling: You feed your Teradata Data Warehouse with additional qualified events, enabling you to predict your customers' future purchasing behaviour.

  • Elimination of Data Silos: You unify performance analysis by connecting each customer touchpoint to stored sales data, ensuring a consistent analytical view.

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