Email campaign management

Are your emails lacking relevance? Do you struggle to trigger messages based on actual in-store purchases or recent web behaviour via Salesforce Marketing Cloud or Actito?

To remedy this, we show you how to leverage the reconciliation capabilities of our solutions.

Here, you will learn how to unify your data around a unique identifier to feed Salesforce Marketing Cloud or Actito with highly qualified segments.

Benefits:

• Precise marketing automation scenarios: Thanks to the reconciliation of our solutions, trigger thank-you or reactivation emails based on an actual purchase, whether it took place online or in-store.

• Ultra-personalisation: Use additional events (last category viewed, abandoned basket, offline history) to tailor the content of your newsletters in real time.

• Controlled sales pressure: Optimise your mailings by instantly excluding customers who have already converted in your physical network from your email campaigns.