# Email campaign management

To remedy this, we show you how to leverage the reconciliation capabilities of our solutions.

Here, you will learn how to unify your data around a unique identifier to feed Salesforce Marketing Cloud or Actito with highly qualified segments.

#### **Benefits:**

* **Precise marketing automation scenarios**: Thanks to the reconciliation of our solutions, trigger thank-you or reactivation emails based on an actual purchase, whether it took place online or in-store.
* **Ultra-personalisatio**n: Use additional events (last category viewed, abandoned basket, offline history) to tailor the content of your newsletters in real time.
* **Controlled sales pressure**: Optimise your mailings by instantly excluding customers who have already converted in your physical network from your email campaigns.


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