Actito
Description
Actito is an agile activation platform designed for digital marketers. It enables multi-channel marketing campaigns to be managed and optimised using centralised and consolidated customer data. Actito offers functionalities for personalisation, campaign automation, data analysis and RGPD compliance, enabling companies to create personalised and relevant interactions with their customers.
Benefits
Advanced personalisation: By integrating Actito with Commanders Act CDP, businesses can use precise audience segments created from customer data collected and stored by Commanders Act to personalise customer interactions.
Campaign automation: The platform enables marketing campaigns across multiple channels to be automated, reducing workload and increasing efficiency.
Performance analysis: Integrated analysis tools allow you to monitor campaign performance in real time and adjust strategies to maximise ROI.
RGPD compliance: Actito ensures compliant management of European data protection regulations, allowing businesses to focus on building long-lasting, profitable relationships with their customers.
Example of use
A financial services company wants to improve customer engagement using personalised marketing campaigns. Using Actito and Commanders Act, the marketing team can:
Create customer segments based on past behaviours and interactions.
Develop personalised email campaigns for each segment, using predefined templates and dynamic content.
Automate the sending of emails based on customer actions, such as opening an account or requesting further information.
Monitor campaign performance in real time and adjust strategies to maximise customer engagement and satisfaction.
Conclusion
Actito, in combination with Commanders Act CDP, offers a complete solution for businesses looking to optimise their marketing campaigns through personalisation, automation and data analysis. With its advanced functionality and analytics, this integration maximises customer engagement and improves campaign performance.
Connector integration guide
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