Smart AdServer
Description
Smart AdServer is an ad monetisation platform designed for publishers to serve ad buyers. It offers ad serving solutions for the web, mobile and tablets, as well as native integration with a Supply-Side Platform (SSP) to optimise advertising campaigns across all screens and devices.
Benefits
Total control: By integrating Smart AdServer with Commanders Act CDP, publishers can take total control of their advertising activities, offering powerful optimisation solutions for all campaigns.
Advanced targeting: The platform offers sophisticated targeting options, making it possible to define and reach specific audiences based on device type, connection type, keywords or geographical location.
Campaign optimisation: By integrating with Commanders Act's segmentation capabilities, Smart AdServer enables you to create innovative, promotional campaigns.
Real-time measurement: Campaign statistics can be consulted in real time directly from the interface, enabling instant monitoring and adjustment of performance.
Example of use
An online content publisher wanted to maximise its advertising revenues by optimising the delivery of its ads. Using Smart AdServer and Commanders Act, the monetisation team can :
Set up ad campaigns for different ad formats (banners, videos, mobile).
Use targeting options to reach specific audiences based on their location and interests.
Integrate interactive and engaging ads using Commanders Act's segmentation capabilities.
Monitor ad performance in real time and adjust delivery strategies to maximise revenue.
Conclusion
Smart AdServer, in combination with Commanders Act CDP, is a complete solution for publishers looking to optimise their advertising campaigns across multiple channels. With its advanced targeting, optimisation and measurement capabilities, this integration maximises advertising revenues and reaches the most relevant audiences.
Connector integration guide
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