> For the complete documentation index, see [llms.txt](https://community.commandersact.com/customer-success/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/customer-success/inspiration/server-side/conversion-and-event-tracking.md).

# Conversion and event tracking

To remedy this, in this section we explain how to configure server-to-server event tracking.

You will learn how to implement feeds for Adform, Criteo Events, Microsoft UET, as well as Pinterest and Reddit conversion APIs for comprehensive measurement.

#### **Benefits:**

* **Comprehensive Measurement**: With server-side tracking, you capture 100% of your conversion events, even for users with ad blockers or restrictive browsers.
* **Multi-Touch Reconciliation**: You can make your sales attribution more reliable by transmitting persistent signals that third-party cookies can no longer guarantee.
* **Retargeting Optimisation**: By feeding partners such as Criteo or Pinterest with complete event data, you can improve the accuracy of your retargeting audiences and reduce your repetition costs.