Conversion and event tracking

Are your conversions being underestimated by the end of third-party cookies? Are you lacking visibility into the real impact of your Adform, Criteo or Pinterest campaigns on your revenue this year?

To remedy this, in this section we explain how to configure server-to-server event tracking.

You will learn how to implement feeds for Adform, Criteo Events, Microsoft UET, as well as Pinterest and Reddit conversion APIs for comprehensive measurement.

Benefits:

• Comprehensive Measurement: With server-side tracking, you capture 100% of your conversion events, even for users with ad blockers or restrictive browsers.

• Multi-Touch Reconciliation: You can make your sales attribution more reliable by transmitting persistent signals that third-party cookies can no longer guarantee.

• Retargeting Optimisation: By feeding partners such as Criteo or Pinterest with complete event data, you can improve the accuracy of your retargeting audiences and reduce your repetition costs.