# Optimising advertising campaigns To remedy this, in this section we will guide you through the activation of native connectors for your partner ad networks. You will discover how to precisely configure Facebook Conversions API (CAPI), Google Enhanced Conversions, as well as the APIs of LinkedIn, Snapchat and TikTok to restore a direct and sovereign data flow. #### **Benefits:** * **Technological independence**: You no longer depend on the whims of browsers and can bypass ad blockers thanks to the server-side infrastructure. * **Algorithmic accuracy:** You automatically increase your Match Score by transmitting secure (hashed) data from server to server. * **Media performance**: By feeding advertising agencies with this ‘high fidelity’ signal, you optimise your ROAS and regain full control over your acquisition costs. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://community.commandersact.com/customer-success/inspiration/server-side/optimising-advertising-campaigns.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.