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Platform XDocumentationWelcome to success

Optimising advertising campaigns

Are your bidding algorithms blind to ad blockers and ITP? Are you seeing a drop in your ROAS and an increase in your CPAs due to fragmented conversion data?

To remedy this, in this section we will guide you through the activation of native connectors for your partner ad networks.

You will discover how to precisely configure Facebook Conversions API (CAPI), Google Enhanced Conversions, as well as the APIs of LinkedIn, Snapchat and TikTok to restore a direct and sovereign data flow.

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Benefits:

  • Technological independence: You no longer depend on the whims of browsers and can bypass ad blockers thanks to the server-side infrastructure.

  • Algorithmic accuracy: You automatically increase your Match Score by transmitting secure (hashed) data from server to server.

  • Media performance: By feeding advertising agencies with this ‘high fidelity’ signal, you optimise your ROAS and regain full control over your acquisition costs.

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