Tracking events and interactions

Do you suffer from siloed visibility between your mobile and back-office data? Are you missing critical events in your sales funnel due to technical disruptions or expired sessions?

To remedy this, in this section we explain how to unify your event reporting.

You will learn how to configure Firebase Analytics for your application ecosystems and how to use webhooks to synchronise your server interactions in real time with your third-party tools.

Benefits:

• True omnichannel: With Server-Side, you can reconcile Firebase in-app interactions with your web journeys for a 360° view of your customers.

• Maximum flexibility: Using webhooks allows you to push your business events (validated purchases, qualified leads) to any internal tool or API without adding heavy SDKs.

• Reliability of critical data: You secure the reporting of the most important interactions by triggering them directly from your server, eliminating the risk of loss due to customer disconnections.