# Criteo (offline conversions)

Push your offline conversions, like purchases made in physical stores, directly to Criteo.

![](https://2369238037-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LlBEwG5kQoxsckaoAZh%2F-MfgJxfMxoUqiHGjxamK%2F-MfgLZLNYHHW_4WDQXhm%2FCapture%20d%E2%80%99e%CC%81cran%202021-07-28%20a%CC%80%2011.02.36.png?alt=media\&token=cb586369-5f37-4916-a5ef-ac80ea4efc08)

### Store ID variable: 

You must specify the Store ID variable, the variable corresponding to the store identifier on your conversions.

### Offline conversions filter:

By default, we apply a filter on conversion\_type = 'offline' to push only offline conversions. However, if you have a specific setup, you can change this value if needed.

### Criteo Account ID:

Enter your Criteo Account ID, you can find it directly on Criteo interface.

![](https://2369238037-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LlBEwG5kQoxsckaoAZh%2F-MfgJxfMxoUqiHGjxamK%2F-MfgMNuWLNzRQW5xwAiy%2FCapture%20d%E2%80%99e%CC%81cran%202021-07-28%20a%CC%80%2011.05.13.png?alt=media\&token=5ad028d9-65e1-4271-a47c-cbbb619ae412)