→ Segments can help you to identify and activate your customers based on their live behaviour: page views, clicks, sign-up, orders…
Your customers are interacting with you, your websites, your applications, your customer service… you have to identify these live actions in order to prepare the next best action that will enhance your customer experience: for example onsite personalization after a click on a remarketing ad and a specific product view, personalized email after a contact with the customer service…