> For the complete documentation index, see [llms.txt](https://community.commandersact.com/datacommander/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/datacommander/user-manual/augmented-user-attributes/business-case.md).

# Business case

## Vip cart abandonment campaign

**Goal:** 

Identify your best customers (VIP Flag) who where exposed to your Christmas Campaign and added a product to their cart without confirmation. Then launch a specific Email campaign to these customers with a 30% discount in order to convert them.

![](/files/-Lu2yxgvggk5-SUv5Ku8)