# The Trade Desk

The Trade Desk is one of the largest independent demand-side platform (DSP) providing real-time ad pricing and placement for advertisers, ad agencies and brands.

Create audience segments on DataCommander and simply push these audiences (users) to The Trade Desk through our connector. As a result, you can then create personalized ads for these users on The Trade Desk platform.\
This connector uses the cookie-sync process to match users.

## How to configure The Trade Desk Connector?

It is quite simple, you just have to enter your The Trade Desk **Advertiser ID** and The Trade Desk **Secret Key**:

![](https://2369238037-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LlBEwG5kQoxsckaoAZh%2F-Mc8YjmvwR42mD1A1Na0%2F-Mc8fIq8oL87vP2X4ozF%2FScreenshot%20from%202021-06-10%2014-58-42.png?alt=media\&token=57591c69-cce1-402d-93b8-652170a7b7b2)

You can find this information directly on your The Trade Desk account, in *Preferences* section.