The Trade Desk
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The Trade Desk is one of the largest independent demand-side platform (DSP) providing real-time ad pricing and placement for advertisers, ad agencies and brands.
Create audience segments on DataCommander and simply push these audiences (users) to The Trade Desk through our connector. As a result, you can then create personalized ads for these users on The Trade Desk platform. This connector uses the cookie-sync process to match users.
It is quite simple, you just have to enter your The Trade Desk Advertiser ID and The Trade Desk Secret Key:
You can find this information directly on your The Trade Desk account, in Preferences section.
