Dashboard

The TrustCommander performance dashboard provides insights into critical KPIs of your consent management setup.

TRUST > Dashboard.

TrustCommander dashboard location.

Filter options

The dashboard provides KPIs for each individual TrustCommander banner. You can customise the dashboard by adjusting filter settings on the top left of the interface. TrustCommander provides following filter:

CATEGORIES
PRIVACY
DEVICE
USER LOCATION
CATEGORIES

Configures for which consent categories detailed metrics are shown in the "Categories optin" section of the table.

PRIVACY

Configures which privacy banner are displayed in the dashboard table.

DEVICE

Allows to filter dashboard metrics for typical device types. Depending on the browser settings of your website visitors device recognition might not be 100% accurate.

USER LOCATION

Allows to filter dashboard metrics for data inside and outside of the EU.

Example for adjusting the CATEGORIES filter.

Time selection

On the top right you will find options to filter data for a specific time-range by specifying a start and end date. The dashboard will show metrics including the selected start and end date.

To select only one day, the day has to be clicked twice in the date picker so that both the start and end date are set to the needed day.

Export options

It is possible to export CSV reports via the EXPORT option on the top right in the interface. Reports will only include data for the selected timeframe.

Data collection is done in real-time, but metrics calculation is updated overnight, therefore no data is available in the dashboard for the current day (if you need immediate data, you can export the raw consent data via the "Options" section).

Raw data export in the Options part of the interface. An alternative to the dashboard export in case data is needed for the current day.

Measurement approach

TrustCommander measures privacy banner interactions to calculate consent KPIs.

All metrics are visitor/ traffic based and not user based. TrustCommander therefore sets a 1st party cookie TCPID on website visitors. It deduplicates certain metrics (e.g. opt-in actions) of a visitor based on this cookie. TrustCommander identifies visitors as new visitors in case they delete this cookie.

Data collection is done in real-time, but metrics calculation is updated overnight, therefore no data is available in the dashboard for the current day (if you want immediate data, you can export the raw data via the "Options" section).

Optin vs. optout action

To understand dashboard metrics it is important to understand how TrustCommander measures optin and optout actions.

Optin actions
Optout actions
Optin actions

An optin action occurs when a visitor...

  • clicks the accept button of the privacy banner.

  • saves the privacy center with at least on category set to "on".

  • navigates to a second page (only in case implicit "on navigation" consent was installed).

  • scrolls on the landing page (only in case implicit "on scroll" consent was installed).

  • clicks any element on the website (only in case implicit "on click" consent was installed).

Optout actions

An optout action occurs when a visitor...

  • clicks the reject button of the privacy banner.

  • saves the privacy center with all categories off.

Examples

Following examples outline a hypothetical scenario with only one website visitor to explain the measurement approach:

Example 1

  1. A new visitor arrives at a website with a TrustCommander privacy banner.

  2. He accepts the privacy banner and immediately navigates to the privacy policy page.

  3. There he re-opens the privacy center and revokes his prior consent.

This would lead to one optin action and one optout action and two banner views. TrustCommander deduplicates action and therefore only uses the last action of a visitor to calculate the consent KPIs per day. Additionally it deduplicates the banner views per visitor per day therefore only counts one banner view in this scenario. This user journey leads to an optin rate of 0%, a no choice rate of 0%, and optout rate of 100%.

Example 2

  1. A new visitor arrives at a website with a TrustCommander privacy banner.

  2. He does not interact with the banner and leaves the site immediately.

  3. On the next day he returns to the website.

  4. He accepts the privacy banner and immediately navigates to the privacy policy page.

  5. There he re-opens the privacy center and revokes his prior consent.

On the first day this would lead to no action and one deduplicated banner view. On the second day this leads to one deduplicated optout action (see Example 1) and one deduplicated banner view.

For a selected timeframe that only includes the first day this would result in a no choice rate of 100%. For a selected timeframe that only includes the second day this would result in a optout rate of 100%. For a selected timeframe that includes both days this would result in an optin rate of 0%, a no choice rate of 50%, and an optout rate of 50%.

This measurement approach and the following metrics are based on the standard usage of TrustCommander banner templates. In case of a banner customisation or custom workflow, part of the metrics might have a different meaning.

Dashboard metrics

Following you will find detailed descriptions of each metric in the dashboard.

Optin (at least for one category)
Optout
No choice
Optin (at least for one category)

Consists of two metrics:

  1. Opted-in visitors: the number of visitors who at least consent to one category.

  2. Optin in percent: the percentage of visitors who at least consent to one category.

The percentage is calculated in following way:

Optin in percent = Opted-in visitors / Visitors exposed to TrustCommander banner
Optout

Consists of two metrics:

  1. Explicitly opted-out visitors: the number of visitors who explicitly consent to no category.

  2. Explicit optout in percent: the percentage of visitors who explicitly consent to no category.

The percentage is calculated in following way:

Explicit optout in percent = Explicitly opted-out visitors / Visitors exposed to TrustCommander banner

This KPI does not include visitors that do not interact with the banner (see No choice).

No choice

Consists of two metrics:

  1. The number of visitors with no action.

  2. The percentage of visitors with no action.

The percentage is calculated in following way:

No choice in percent = Visitors with no action / Visitors exposed to TrustCommander banner

Metrics are deduplicated per day.

Categories optin

This section consist of one optin KPI per category. For each category you will find two metrics:

  1. The number of visitors who consent to this category.

  2. The percentage of visitors who consent to this category.

The percentage is calculated in following way:

Optin in percent = Number of deduplicated optins that include this category / Visitors exposed to TrustCommander banner

Metrics are deduplicated per day.

Categories optin > All categories

Metric

Description

After clicking the button in the banner

Number of times all categories are accepted by clicking the "accept all" button in the privacy banner.

After saving the Privacy Center

Number of times all categories are accepted by clicking the "save" button in the privacy center.

After continuing to browse the website

Number of times all categories are accepted implicitly by navigating to a second page on the website.

Implicit optin needs to be setup separately and is not available on a default installation. Please contact your Commanders Act consultant in case you would like to configure an implicit optin.

After scrolling the page

Number of times all categories are accepted implicitly by scrolling down on the landing page.

Implicit optin needs to be setup separately and is not available on a default installation. Please contact your Commanders Act consultant in case you would like to configure an implicit optin.

After clicking an element on the page

Number of times all categories are accepted implicitly by clicking any element on the landing page.

Implicit optin needs to be setup separately and is not available on a default installation. Please contact your Commanders Act consultant in case you would like to configure an implicit optin.

Clicks/views metrics

Metric

Description

Number of clicks on the "read more" link in the banner

Number of times links in the privacy banner are clicked in the content area. This might include links to a privacy policy, imprint or other custom links. At the moment only the sum of all link clicks are counted and not available per link.

Number of clicks on the button in the banner

Number of times the accept, refuse or open privacy center buttons are clicked in the first banner. At the moment only the sum of all button clicks are counted and not available per button.

Number of views of the Privacy Center

Number of times the privacy center was viewed. The privacy center can be opened with a button or link in the first banner or with a button that is embedded on the website.

Number of clicks on the "save" button of the Privacy Center

Number of times the save button is clicked in the privacy center.

Number of banner views

Number of banner views deduplicated per day. Therefore one visitor can at maximum have one banner view per day.

Number of views of the Vendors window

Number of times the vendor section in the privacy center was viewed. The vendor section can be opened with a button in the privacy center.

Vendor Optins

For each Vendor following metrics are available:

  1. Opted-in visitors: the number of visitors who opted-in to this vendor

  2. Optin in percent: the percentage of visitors who opted-in to this vendor

Understanding metrics

No choice vs. Bounce rate

In an optin configuration (no tracking before a user provides consent), bounce rate tracking is not possible anymore as bouncers usually won't interact with the website and therefore won't provide consent for analytic services. The no choice metric of TrustCommander can help to get an idea on your bounce rate, but it is not the same metric!

In a default optin configuration, the "no choice" is expected to include:

Normal cases:

  • Visitors who do not provide an optin and leave the website (bounce)

  • Visitors who do not provide an optin and continue to browse the website without closing the privacy consent message (possible with header/ footer banner templates, less likely with a popin template that blocks website navigation)

  • Visitors who do not provide an optin who continue browsing the website after closing the privacy consent message with the closing cross

Special cases:

  • Visitors that are redirected by an internal redirect of the website (for example due to a language redirect on the landing page)

  • Mobile visitors who are redirected to the mobile app when arriving on the landing page in a mobile browser

  • Visits of bots like web crawlers. Common bot traffic is excluded but industry specific crawlers might increase "no choice" percentage

At the time of the first release of TrustCommander the no choice rate is expected to be close to your bounce rate. The metrics will then start to differ over the following time.

AB testing

The performance of privacy banner is crucial for the success of any data driven marketing activity. Therefore it is especially important to perform AB tests of your privacy banner to improve the user experience of your website visitors and to improve your consent KPIs. For AB tests it is common to set a goal to minimise the no choice and optout KPIs.

TrustCommander dashboards make it very easy to compare metrics of two banners set up for AB test side by side by adding the AB test banners via the PRIVACY filter option.

Example of comparing multiple privacy banner in the dashboard.

Please contact your Commanders Act consultant in case you need support in setting up AB tests for your TrustCommander setup.