These variables have two uses:
– To populate the tags present in your container;
– To create activation rules for your tags.
The data layer can consist of two types of data:
This is what the external variables look like in the source code:
– Data created in the interface by Commanders Act staff or TagCommander users based on information available on the site’s pages (URL, cookies, HTML tags, external variables in the data layer, etc). They are called “internal variables” and are displayed in the TagCommander container’s code.