Tracking Optimisation
With the end of third-party cookies and the rise of Ad-Blockers, companies will have to focus on first-party data collection.
Last updated
With the end of third-party cookies and the rise of Ad-Blockers, companies will have to focus on first-party data collection.
Last updated
Third-party cookies are small text files stored on a user's computer by a domain other than the one they visit directly. They are commonly used for user tracking, data collection and advertising personalization.
The end of third-party cookies has significant implications for online marketing, targeted advertising and data collection.
In order to anticipate this change and implement solutions now to ensure the continuity of digital marketing, companies will need to migrate to first-party tracking solutions.
A-Record is the most common type of DNS (Domain Name System) record. The A-Record or DNS Record consists in redirecting a sub-domain of your website to the IP address of the servers of our tracking solution.
CNAME involves redirecting a sub-domain of your website to the server management domain (alias) of your tracking solution.
Proxy mode is an alternative to A-Record or CNAME as a tracking solution for your events.
You can set up proxy mode on the site as a feature to orchestrate communication between your website/application and the Commanders Act platform.
A proxy is an intermediary that routes information between two points, in this case your website or application and Commanders Act.
ITP bypass.
Bypass adblockers.
More data collected.
More reliable ROAS.
Improved campaign performance.
