Setting up an RFM segmentation
RFM segmentation: Implementing segmentation to activate specific use cases on your customers by activating the weakest members and improving customer engagement.
Last updated
RFM segmentation: Implementing segmentation to activate specific use cases on your customers by activating the weakest members and improving customer engagement.
Last updated
Using RFM segmentation in your activation scenarios
Integration of RFM segmentation to establish segments based on customer value and prevent attrition by identifying at-risk segments.
Integration of data sources to integrate RFM segmentation.
Deployment of customer segmentation.
Using audience segments to trigger personalised actions on the best channel.
