The Trade Desk Audience

The Trade Desk is one of the largest independent demand-side platform (DSP) providing real-time ad pricing and placement for advertisers, ad agencies and brands.

Create audience segments on DataCommander and simply push these audiences (users) to The Trade Desk through our connector. As a result, you can then create personalized ads for these users on The Trade Desk platform. This connector uses the cookie-sync process to match users.

How to configure The Trade Desk Connector?

It is quite simple, you just have to enter your The Trade Desk Advertiser ID and The Trade Desk Secret Key:

You can find this information directly on your The Trade Desk account, in Preferences section.