Adobe Analytics

Adobe is an multinational computer software and web analytics company (See Adobe Experience Cloud). Using this destination you can implement server-side tracking, by sending events to Adobe Analytics.

Please note that we use the Adobe Bulk Data Insertion API.


We use the Oauth2 authentication process.

Only the server-to-server oauth is supported

Go to Administration / Connector Credentials and click on Add connector credentials. Select Adobe Analytics.

Enter the Client ID and Client Secret that you can find on your Adobe Developer Console.

In case you haven’t selected the server-to-server oauth (if it is an old project, and you don’t want to configure it again for example), it is possible to change the authentication, click on “Connect another credential” on Adobe Analytics interface.


Click on Destinations / Add destination and select Adobe Analytics on the catalog.

Select sources, give a name to the destination and select the environment.

Select the authentication you've just created previously.

Fill the Adobe Group ID and Customer ID Type coming from your Adobe Analytics account.

Mandatory parameters mapping

This parameter is mandatory:

  • userAgent

You can map corresponding properties or directly enter values.

User id mapping

At least one of these fields should be filled to identify users.

  • visitorID

  • marketingCloudVisitorId

  • IP address

  • CustomerID (CustomerIDType)

Page identifier mapping

Adobe web page identifier. You can set several, but at least one is needed for the export. If you set either linkName, linkURL or linkType the other two must be set as well.


You can map here all your event properties to Adobe Analytics properties, especially eVars.

Properties transformation

This step is optional, you can transform your properties before to send it.

Last updated