Google Enhanced Conversions
Google is a multinational technology company focusing on online advertising, search engine technology, cloud computing, and computer software. Taking advantage of the Google Ads API, you can leverage the enhanced conversions feature to send first-party data in the form of conversion adjustments. Google uses this additional data to improve the reporting of your online conversions driven by ad interactions. The enhanced conversions supplement your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way.
You must complete the setup and configuration steps before you can bridge enhanced conversions via the Google Ads API.
Destination setup
Your user account needs admin rights in the Google Ads Manager Accounts where the conversion action is located. When available, this destination will also include the gclid
value by looking for the following cookies in this priority order:
_gcl_aw
_gcl_dc
_gac_[GA_PROPERTY_ID]
Configuration
Settings | Description |
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| The GA Tracking Id is a string like "UA-XXXXXX-Y" or "G-XXXXXXXXXX" for Google Analytics 4. It's used as an alternative method to retrieve the |
[1] Enhanced conversions must be enabled for your conversion action. This is done in the Google Ads interface following these steps: click on the conversion action ➜ expand Enhanced conversions
➜ flag Turn on enhanced conversions
➜ select API
.
Quick reference
Commanders Act Events | Google Tracking |
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[1] See Mapping for more details.
Field mappings
At least one of the following user identifiers must be set to prevent the error incomplete_any_user_identifier_is_required
:
user.email
oruser.email_sha256
user.phone
user.firstname
user.lastname
user.streetAddress
user.city
user.state
user.country
user.zipcode
Most properties can be remapped using our "Smart Mapping" feature.
Google properties are set starting from the path conversionAdjustments.0
or conversionAdjustments.0.userIdentifiers.X
with the latter for user properties.
Commanders Act Properties | Google Properties |
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[*] Mandatory property.
[1] This value is automatically adjusted. See GclidDateTimePair for more details.
[2] If user.email
is provided, it's hashed using SHA256, otherwise , user.email_sha256
is used.
[3] Normalized and hashed via SHA256.
[4] See Destination setup for more details.
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