This destination is currently under final review and will be available soon.

Outbrain is a web recommendation platform. Using this destination you can implement server-side tracking.

Key features

The Outbrain destination provides the following key features:

  • Events structure: our Events reference covers Outbrain unique events, meaning that your data is properly bridged to the expected fields in an optimized way.

  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

  • Smart mapping: data mapping can be readjusted using your datalayer defined fields.

  • Custom events: you can freely push custom events based on your specific needs.

Destination setup

Ensure you added the "Click Parameter" to your Outbrain campaign's tracking code: see the following LINK for more details (See "Add a Click Parameter to Your Campaign’s Tracking Code" section). Moreover, create at least one Outbrain event by following this LINK (See "Create a Unique Event Name" section): you need to set the Outbrain event name in the related field in Mapping : see Configuration for more details.


Quick reference

[1] See Mapping in Configuration for more details.

Field Mappings

Most properties can be remapped using our "Smart Mapping" feature.

[1] See Mapping in Configuration for more details. [2] Automatically converted from timestamp (mills) in format: yyyy-mm-ddThh:mm:ssZ.

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