Equativ Audience

Equativ is an advertising technology company. Using this destination you can share audiences with Equativ using the Audience data - API integration.

Key features

The Equativ Audience destination provides the following key features:

  • Audience sharing: our Events reference model drives audience sharing with Equativ, meaning that you can synchronize your existing user segments, with your partner, in a seamless way.

Destination setup

Select your audiences/user segments to be shared and synchronized with Equativ.

Configuration

Settings
Description

Authentication

Required Your credentials with Equativ as set in the Commanders Act interface following: AdministrationConnector CredentialsAdd connector credentialsEquativ

Field mappings

Created segments using Equativ Segment API hold the following properties:

Property Name
Property Value

active

true

description

context.segment_name

name

context.segment_name

price

0

segmentId

ca_context.site_id_context.segment_id

selectable

true

ttl

2147483646

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