Marketing Preferences Center (additional module)
What is our Marketing Preferences Center?
Marketing Preferences Center is part of our Consent management Premium offer. It allows you to build a personalized Preferences Center where online and offline consents are merged around unified users and stored in the same database.
Then, you can easily create and customize a web page to display this information to visitors who want to manage their consents and personal information.
It turns a legal page into a preference center that is way more valuable for a customer as it is more like a sharing space between the brand and their visitors/clients rather than just a way to collect the consent.
How it works?
Marketing Preferences Center is a realtime searchable nosql database. We provide also a dedicated API to read and/or write preferences/consents on this database
· Consents are collected through our CMP solution (native integration)
· Preferences coming from a CRM database could be added with the FTP importer files or API
· Our customers can personalize the look and feel of their marketing preferences center page, we don’t host the webpage.
· Paid option: our customers can choose to receive regularly a full consents database copy to have a backup on their side
Limitations:
The API accepts a maximum of 20 preferences
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