Common Container Strategies
Container strategies for common setups.
A Container Strategy is the layout of the Web Container of a site. Following you will find recommended Container Strategies for common types of websites and businesses.
Ecommerce
Ecommerce websites require a mix of personalization, analytics and conversion Tags. To optimise website performance it is recommended to use three Containers.
Container
Type
Placement
Tags
Head Container
<head>
All pages
A/B-testing and personalization
Body Container
<body>
All pages or catalog pages
Analytics and tracking
Funnel Container
<body>
Funnel pages
Conversion
With this setup it is possible to avoid conversion Tag JavaScript snippets on catalog pages—this results in smaller Container file sizes and therefore quicker loading times for SEO relevant catalog pages.
Publisher
Publisher websites primarily require analytics Tags. Therefore it is recommended to only use one Container.
Container
Type
Placement
Tags
Body Container
<body>
All pages or catalog pages
Analytics and tracking
Using one <body> Container helps to have minimal impact on the page loading time, which is crucial for SEO of Content pages like news articles.
In case A/B-testing and personalization Tags are used, the additional implementation of a <head> Container is recommended.
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