Campaign Tracking events

ad_view

This event is associated with your ad being displayed, can be used to track the touch point "impressions" in Campaign Analytics module

ad_click

This event is associated with someone clicking your ad, can be used to track the touch point "clicks" in Campaign Analytics module

Parameters

Name	Type	Required	Example value	Description
ad_cost_id	string	No	1254965	replace the tclid from MixCommander
user	Object<User>	Yes	{ id: '12345', email: '[e-mail]', consent_categories: [1,3] }	consent_categories is the user's consents list. It is automatically filled from web sources if you use Commanders Act CMP. You should also add all user's properties in this user object, especially reconciliation key (id, email).
ad_format	string	No	image	Ad type/format
campaign	string	No	my_campaign	campaign name
keyword	string	No	t-shirt	keywords of the campaign
medium	string	Yes	seo	medium of touch point
source	string	Yes	my_source	source of touch point

Example

Javascript

cact('trigger','ad_click', { /*or ad_view*/
    "medium": "seo",
    "campaign": "my_campaign",
    "source": "my_source",
    "keyword": "t-shirt",
    "ad_format": "image"
}
  user: {
    id: '12356',
    email:'[e-mail]',
    consent_categories: [1,3]
  }
});

page_view and purchase

To create touch points 'sites' and 'orders' you can use the following events:

• 'page_view' to create a touch point 'sites'

• 'purchase' to create a touch point 'orders'