Effinity

Effinity is a digital acquisition agency. Using Effinity server-side tracking you can track lead and sale conversions.

Key features

• Events structure: our Events reference suits Effinity lead and sale tracking, meaning that your data is properly bridged to the expected fields in an optimized way.

• Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

Destination setup

Configuration

Settings	Description
Advertiser Id	Required Your unique advertiser identifier as provided by Effinity.
Conversion Type	Required The conversion type that is bound with your activity. This can be either sale or lead . If conversion type is lead , only generate_lead events are forwarded to Awn. If conversion type is sale , only purchase events are sent to the partner.
Effinity Cookie Name	Enter a cookie name holding Effinity key landing values. Expected cookie structure: "[ID_COMPTEUR],[PROD_ID],[EFFI_ID],[EFFI_ID2]" (E.g. "01010101,1234,567890,098765", without quotes). [1]

[1] If you don't provide a cookie name for effinity landing values, it's mandatory that you provide them usingpartners.effinityfields. See Field Mappings for more details.

Quick reference

Commanders Act Events	Effinity Tracking
generate_lead	lead
purchase	sale

Field mappings

The Effinity property consent_performance is always set to 1 . Manage your consent settings using the filter tab of this destination.

Commanders Act Properties	Effinity Properties
Advertiser Id	id
currency	monnaie
revenue	montant
id	ref
partners.effinity.id_compteur Effinity Cookie Name	id_compteur [1]
partners.effinity.prod_id Effinity Cookie Name	prod_id [1]
partners.effinity.effi_id Effinity Cookie Name	effi_id [1]
partners.effinity.effi_id2 Effinity Cookie Name	effi_id2 [1]
payment_method	payment
coupon	voucher

[1] partners.effinity fields have priority over Effinity Cookie Name .