Taboola Events
Taboola is an advertising company that provides highlights such as "Around the Web" and "Recommended For You" boxes at the bottom of many online news articles. This destination allows server-side tracking.
Key features
The Taboola Events destination provides the following key features:
Events structure: our Events reference supports Taboola events, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
Destination setup
First, you need to enable server-side tracking in your Taboola campaigns by including the {click_id} macro to your tracking code. More details are available by following this LINK (See section "Add S2S Tracking to your Taboola Campaign").
Lastly, if you're not already sending events to Taboola Ads, you need to create a server-side conversion (See LINK and section "Create S2S Conversions") and take note of your "Event Name": this needs to be set as Taboola Event Name in Configuration.
Configuration
Taboola Click Id
Required
Taboola click identifier. Learn how to add the click identifier in your campaign target landings by following this LINK (See section "Add S2S Tracking to your Taboola Campaign").
Mapping
Required
Map Taboola Ads events with your events by setting at least a Taboola Event Name and a Your event. One entry is required. See Destination setup for more details.
Quick reference
[Any Event] [1]
[Taboola Event]
[1] Use Destination filters to specify your matching events.
Field Mappings
Most properties can be remapped using our "Smart Mapping" feature.
Taboola Click Id
click-id [*]
Taboola Event Name [1]
name [*]
revenue
revenue
currency
currency
id
orderid
[*] Mandatory property.
[1] See Mapping in Configuration.
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