Facebook Lead Ads

Facebook is an online social media and social networking service owned by Meta. This destination leverages Conversions API to help you get improved performance in lead ads by sharing your CRM data about your leads back to Meta to unlock quality lead optimization.

Key features

The Facebook Lead Ads destination provides the following key features:

  • Events structure: our Events reference leverages Facebook events, meaning that your data is properly bridged to the expected fields in an optimized way.

  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

  • Smart mapping: data mapping can be readjusted using your datalayer defined fields.

Destination setup

Integrating your CRM is required and documented following the Plan Your Project Timeline section via Meta documentation: see 1: Connecting Your CRM With Lead Ads and 2: Getting Started With the CRM Integration for detailed information. This destination covers 3: Implementing the CRM Integration section in the project. Before continuing, you may want to inspect Check If Your Business Is a Good Fit section to see if the optimization model can be beneficial to you. Moreover, you need to review Before you begin and Limitations sections for a checklist of what is needed and current constraints.

Configuration

SettingsDescription

Pixel Id

Access Token

Lead Id

Lead Event Source

Required Set this to the name of the CRM/tool where the leads are coming from (E.g. "Hubspot", "SAP", "Oracle", "Dynamics", "In-house CRM", etc...).

Mapping

Quick reference

Commanders Act EventsFacebook Events

[Any Event] [1]

[Any Event] [1]

[1] See Mapping for more details.

Field Mappings

Most properties can be remapped using our "Smart Mapping" feature. Facebook properties are set starting from the path data.0 .

Commanders Act PropertiesFacebook Properties

Facebook event name

event_name [*][1]

context.event_timestamp

event_time [*][2]

Lead Id

user_data.lead_id [*]

Lead Event Source

custom_data.lead_event_source [*]

[*] Mandatory property. [1] See Mapping for more details. [2] If this field is not provided, the current timestamp is used.

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