Google Analytics 4

Google Analytics 4 (GA4) is the latest iteration of Google's analytics tool that helps you measure the traffic and engagement across your websites and apps. Using this destination, you can enhance your existing tracking implementation to match your data collection needs with GA4. Your data will be sent server-side taking advantage of the Google Measurement Protocol API and in form of events.

Google designed the Measurement Protocol with some limitations, especially it does not allow to manage session. For session handling, you should currently setup a gtag config tag that will fire on the first page (only) of the user's session. For this purpose you can use on your website the tag template "gtag - Config with options" as it comes with the additional configuration option to send the Google reserved event session_start while avoid firing the event page_view :

gtag('config', 'G-XXXXXXXXXX', {
    ...    
    send_page_view: false
    ...
});

Key features

The Google Analytics 4 destination provides the following key features:

  • Events structure: our Events reference model fits Google's one, meaning that your data is properly bridged to the expected fields in an optimized way.

  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

  • Refined data: you can freely push additional information based on your specific needs (E.g. adding custom events, custom event and user properties).

  • Support for multi-item data: information included in the item array is dispatched to GA4.

  • Send all properties option: send all your event properties to GA4 with a single click.

Destination setup

Before you get started with this destination, make sure you have a GA4 property in your Google Analytics account. You can find more information on this topic following these detailed articles:

Configuration

App related fields are enabled by flagging Enable App Tracking .

The user identifier should be passed in both the client-side gtag and server-side. For more information, you can follow these links: [GA4] Measure activity across platforms with User-ID and [GA4] Reporting: deduplicate user counts.

When Google Signals is enabled, same device remarketing is supported. For cross-device remarketing, the user identifier is additionally required.

SettingsDescription

Web API Secret

Required for Web Data Streams An API Secret that is generated through the Google Analytics UI for a "Web Data Stream". To create this value, navigate in the Google Analytics interface following: AdminData Streams ➜ Choose your stream ➜ Measurement Protocol API secretCreate .

Measurement Id

Required for Web Data Streams The Measurement Id for a "Web Data Stream". Found in the Google Analytics interface following: AdminData Streams ➜ Choose your stream ➜ Measurement Id . E.g. "G-XXXXXXXXXX".

Android API Secret

Required for App Android Data Streams An API Secret that is generated through the Google Analytics UI for an "App Android Data Stream". To create this value, navigate in the Google Analytics interface following: AdminData Streams ➜ Choose your stream ➜ Measurement Protocol API secretsCreate . [1]

Android Firebase App ID

Required for App Android Data Streams The Android Firebase App ID for a "App Android Data Stream". Found in the Google Analytics interface following: AdminData Streams ➜ Choose your stream ➜ FIREBASE APP ID , or in Firebase console following: Project SettingsGeneralYour AppsApp ID . [1]

iOS API Secret

Required for App iOS Data Streams An API Secret that is generated through the Google Analytics UI for an "App Android Data Stream". To create this value, navigate in the Google Analytics interface following: AdminData Streams ➜ Choose your stream ➜ Measurement Protocol API secretsCreate . [1]

iOS Firebase App ID

Required for App iOS Data Streams The iOS Firebase App ID for an "App iOS Data Stream". Found in the Google Analytics interface following: AdminData Streams ➜ Choose your stream ➜ FIREBASE APP ID, or in Firebase console following: Project SettingsGeneralYour AppsApp ID . [1]

App Instance ID Field

Your property field holding the App Instance Id for your "App Data Streams". If this is not provided, the first 32 characters of the following SHA256 hashed standard properties are used: device.sdk_id or user.tcId , in this order. [1]

Send All Properties

When activating this option all your custom properties are also sent to GA4 in the params object. Properties with child/sub properties are converted into a single one using the underscore character "_" as separator (E.g. device_lifecycle_last_session_start). More details are available following this LINK.

Custom Event Properties

Map your custom event properties by setting their field names in GA4 property name and adding the field name holding the value in Your event property . E.g. if you inputsizein the GA4 property name anditems.0.product.size [2] in Your event property , you will have a custom event property in GA4 called size with a value based on the content of the field items.0.product.size . In the column Your event property path you should keep the default value Default (root) as it better fits most scenarios. In case you select either In "items" {items.X} or In "product" {items.X.product} this destination will look for the input event property starting from the items or product level respectively and add its values as a custom item property. To ensure that custom event properties are picked up by GA4, you must create event-scoped dimensions first. You can find more details by following this link: [GA4] Custom dimensions and metrics.

Custom User Properties

Map your custom user properties by setting their field names in GA4 property name and adding the field name holding the value in Your event property . E.g. if you input customer_zipcode in GA4 property name and user.zipcode [2] in Your event property , you will have a custom user property in GA4 called customer_zipcode with a value based on the content of the field user.zipcode .

To ensure that custom user properties are picked up by GA4, you must create user-scoped dimensions first. You can find more details by following this link: [GA4] Custom dimensions and metrics.

Enable Enhanced Conversions

Flag this option to enable Enhanced Conversions. See our dedicated section following this LINK.

Enable Proxy Mode

Flag this option to anonymize data before sending it to Google. See our dedicated page following this LINK.

Client Id Cookie Name

Cookie name holding the Google Analytics Client Id that uniquely identifies a user instance of a web client. You can change its default value _ga . If this cookie is not found, user.consistent_anonymous_id is used.

The "Client Id" is the right most string in the cookie, including a single dot. E.g. see the following blue highlighted string "GA1.1.XXXXXXXXXX.XXXXXXXXXX".

Engagement Time in Milliseconds

GA4 reports only show active users who engage with your site for a non-zero amount of time. To ensure users are included in reports, you can keep the default value to 1. If you track the actual engagement time with your events, you can set the Engagement Time in Milliseconds with a proper value.

Enable debug mode

Following Advanced settingsDebug, you can flag this option to enable GA4 Debug Mode monitoring feature, sending the field debug_mode set to true on each event.

Send events for validation only

Following Advanced settingsDebug, you can flag this option to send your events to the Measurement Protocol Validation Server and inspect properties through our Event Inspector. Important: when this is flagged, events ARE NOT tracked by GA4.

[1] Field available after flagging the Enable App Tracking checkbox. [2] Using "dots" (".") you can navigate deeper to the specific field you want to get the value of. See Events reference for more details on the standard field names by event. You can also freely set custom fields: there are no boundaries.

Session handling

When providing a Measurement Id , the session identifier is retrieved from the cookie named _ga_<Measurement Id> (E.g. "_ga_SE92QCQ4Q1", without quotes and the initial string "G-"). If the cookie is not provided or with App "Data streams", the default property context.device.lifecycle.session_id is used. More details on how sessions work in Google Analytics 4 are available following this LINK.

Mappings for GA4 events

This destination provides automatic mapping between our Events reference model and GA4 events. In this section, you will learn what properties are set so you can expect to see those details in GA4 reporting.

More details on GA4 standard events are available following this LINK. To ensure that custom event properties are picked up by GA4, you must create event-scoped dimensions. You can find more details by following this link: [GA4] Custom dimensions and metrics.

add_payment_info

PropertyDescriptionFieldMapped with

Currency

Required Type: String Currency, in 3-letter ISO 4217 format.

currency

currency

Value

Required Type: Number The value of the event.

value

value

Coupon

Type: String Coupon code applied.

coupon

coupon

Payment Method

Type: String The payment method.

payment_type

payment_method

Revenue

Type: Number The revenue of the event.

revenue

revenue

Items

Required Type: Array The list of products of the event.

items

items

Items

PropertyDescriptionFieldMapped with

Item Id

Required Type: String The ID of the item.

item_id

items.X.id

Item Name

Required Type: String The name of the item.

item_name

items.X.product.name

Affiliation

Type: String A product affiliation to designate a supplying company or brick and mortar store location.

affiliation

items.X.product.affiliation

Coupon

Type: String The coupon name/code associated with the item.

coupon

items.X.coupon

Currency

Type: String Currency, in 3-letter ISO 4217 format.

currency

items.X.product.currency

Discount

Type: Number The monetary discount value associated with the item.

discount

items.X.discount

Index

Type: Number The index/position of the item in a list.

index

items.X.list_position

Item Brand

Type: String The brand of the item.

item_brand

items.X.product.brand

Item Category

Type: String The category of the item.

item_category

items.X.product.category_1

Item Category 2

Type: String The second category hierarchy or additional taxonomy for the item.

item_category2

items.X.product.category_2

Item Category 3

Type: String The third category hierarchy or additional taxonomy for the item.

item_category3

items.X.product.category_3

Item Category 4

Type: String The fourth category hierarchy or additional taxonomy for the item.

item_category4

items.X.product.category_4

Item Category 5

Type: String The fifth category hierarchy or additional taxonomy for the item.

item_category5

items.X.product.category_5

Item List Id

Type: String The ID of the list in which the item was presented to the user.

item_list_id

items.X.product.list_id

Item List Name

Type: String The name of the list in which the item was presented to the user.

item_list_name

items.X.product.list_name

Item Variant

Type: String The item variant or unique code or description for additional item details/options.

item_variant

items.X.variant

Location Id

Type: String The location associated with the item.

location_id

items.X.product.location_id

Price

Type: Number The monetary price of the item, in units of the specified currency parameter.

price

items.X.product.price

Quantity

Type: Number Item quantity.

quantity

items.X.quantity

add_shipping_info

PropertyDescriptionFieldMapped with

Currency

Required Type: String Currency, in 3-letter ISO 4217 format.

currency

currency

Value

Required Type: Number The value of the event.

value

value

Coupon

Type: String Coupon code applied.

coupon

coupon

Shipping Tier

Type: String The shipping tier (E.g. Next-day) selected for delivery of the item.

shipping_tier

shipping_tier

Items

Required Type: Array The list of products of the event.

items

items

Items

PropertyDescriptionFieldMapped with

Item Id

Required

Type: String The ID of the item.

item_id

items.X.id

Item Name

Required

Type: String The name of the item.

item_name

items.X.product.name

Affiliation

Type: String A product affiliation to designate a supplying company or brick and mortar store location.

affiliation

items.X.product.affiliation

Coupon

Type: String The coupon name/code associated with the item.

coupon

items.X.coupon

Currency

Type: String Currency, in 3-letter ISO 4217 format.

currency

items.X.product.currency

Discount

Type: Number The monetary discount value associated with the item.

discount

items.X.discount

Index

Type: Number The index/position of the item in a list.

index

items.X.list_position

Item Brand

Type: String The brand of the item.

item_brand

items.X.product.brand

Item Category

Type: String The category of the item.

item_category

items.X.product.category_1

Item Category 2

Type: String The second category hierarchy or additional taxonomy for the item.

item_category2

items.X.product.category_2

Item Category 3

Type: String The third category hierarchy or additional taxonomy for the item.

item_category3

items.X.product.category_3

Item Category 4

Type: String The fourth category hierarchy or additional taxonomy for the item.

item_category4

items.X.product.category_4

Item Category 5

Type: String The fifth category hierarchy or additional taxonomy for the item.

item_category5

items.X.product.category_5

Item List Id

Type: String The ID of the list in which the item was presented to the user.

item_list_id

items.X.product.list_id

Item List Name

Type: String The name of the list in which the item was presented to the user.

item_list_name

items.X.product.list_name

Item Variant

Type: String The item variant or unique code or description for additional item details/options.

item_variant

items.X.variant

Location Id

Type: String The location associated with the item.

location_id

items.X.product.location_id

Price

Type: Number The monetary price of the item, in units of the specified currency parameter.

price

items.X.product.price

Quantity

Type: Number Item quantity.

quantity

items.X.quantity

add_to_cart

PropertyDescriptionFieldMapped with

Currency

Required Type: String Currency, in 3-letter ISO 4217 format.

currency

currency

Value

Required Type: Number The value of the event.

value

value

Items

Required Type: Array The list of products of the event.

items

items

Items

PropertyDescriptionFieldMapped with

Item Id

Required Type: String The ID of the item.

item_id

items.X.id

Item Name

Required Type: String The name of the item.

item_name

items.X.product.name

Affiliation

Type: String A product affiliation to designate a supplying company or brick and mortar store location.

affiliation

items.X.product.affiliation

Coupon

Type: String The coupon name/code associated with the item.

coupon

items.X.coupon

Currency

Type: String Currency, in 3-letter ISO 4217 format.

currency

items.X.product.currency

Discount

Type: Number The monetary discount value associated with the item.

discount

items.X.discount

Index

Type: Number The index/position of the item in a list.

index

items.X.list_position

Item Brand

Type: String The brand of the item.

item_brand

items.X.product.brand

Item Category

Type: String The category of the item.

item_category

items.X.product.category_1

Item Category 2

Type: String The second category hierarchy or additional taxonomy for the item.

item_category2

items.X.product.category_2

Item Category 3

Type: String The third category hierarchy or additional taxonomy for the item.

item_category3

items.X.product.category_3

Item Category 4

Type: String The fourth category hierarchy or additional taxonomy for the item.

item_category4

items.X.product.category_4

Item Category 5

Type: String The fifth category hierarchy or additional taxonomy for the item.

item_category5

items.X.product.category_5

Item List Id

Type: String The ID of the list in which the item was presented to the user.

item_list_id

items.X.product.list_id

Item List Name

Type: String The name of the list in which the item was presented to the user.

item_list_name

items.X.product.list_name

Item Variant

Type: String The item variant or unique code or description for additional item details/options.

item_variant

items.X.variant

Location Id

Type: String The location associated with the item.

location_id

items.X.product.location_id

Price

Type: Number The monetary price of the item, in units of the specified currency parameter.

price

items.X.product.price

Quantity

Type: Number Item quantity.

quantity

items.X.quantity

add_to_wishlist

PropertyDescriptionFieldMapped with

Currency

Required Type: String Currency, in 3-letter ISO 4217 format.

currency

currency

Value

Required Type: Number The value of the event.

value

value

Items

Required Type: Array The list of products of the event.

items

items

Items

PropertyDescriptionFieldMapped with

Item Id

Required Type: String The ID of the item.

item_id

items.X.id

Item Name

Required Type: String The name of the item.

item_name

items.X.product.name

Affiliation

Type: String A product affiliation to designate a supplying company or brick and mortar store location.

affiliation

items.X.product.affiliation

Coupon

Type: String The coupon name/code associated with the item.

coupon

items.X.coupon

Currency

Type: String Currency, in 3-letter ISO 4217 format.

currency

items.X.product.currency

Discount

Type: Number The monetary discount value associated with the item.

discount

items.X.discount

Index

Type: Number The index/position of the item in a list.

index

items.X.list_position

Item Brand

Type: String The brand of the item.

item_brand

items.X.product.brand

Item Category

Type: String The category of the item.

item_category

items.X.product.category_1

Item Category 2

Type: String The second category hierarchy or additional taxonomy for the item.

item_category2

items.X.product.category_2

Item Category 3

Type: String The third category hierarchy or additional taxonomy for the item.

item_category3

items.X.product.category_3

Item Category 4

Type: String The fourth category hierarchy or additional taxonomy for the item.

item_category4

items.X.product.category_4

Item Category 5

Type: String The fifth category hierarchy or additional taxonomy for the item.

item_category5

items.X.product.category_5

Item List Id

Type: String The ID of the list in which the item was presented to the user.

item_list_id

items.X.product.list_id

Item List Name

Type: String The name of the list in which the item was presented to the user.

item_list_name

items.X.product.list_name

Item Variant

Type: String The item variant or unique code or description for additional item details/options.

item_variant

items.X.variant

Location Id

Type: String The location associated with the item.

location_id

items.X.product.location_id

Price

Type: Number The monetary price of the item, in units of the specified currency parameter.

price

items.X.product.price

Quantity

Type: Number Item quantity.

quantity

items.X.quantity

begin_checkout

PropertyDescriptionFieldMapped with

Currency

Required Type: String Currency, in 3-letter ISO 4217 format.

currency

currency

Value

Required Type: Number The value of the event.

value

value

Coupon

Type: String Coupon code applied.

coupon

coupon

Revenue

Type: Number The revenue of the event.

revenue

revenue

Items

Required Type: Array The list of products of the event.

items

items

Items

PropertyDescriptionFieldMapped with

Item Id

Required Type: String The ID of the item.

item_id

items.X.id

Item Name

Required Type: String The name of the item.

item_name

items.X.product.name

Affiliation

Type: String A product affiliation to designate a supplying company or brick and mortar store location.

affiliation

items.X.product.affiliation

Coupon

Type: String The coupon name/code associated with the item.

coupon

items.X.coupon

Currency

Type: String Currency, in 3-letter ISO 4217 format.

currency

items.X.product.currency

Discount

Type: Number The monetary discount value associated with the item.

discount

items.X.discount

Index

Type: Number The index/position of the item in a list.

index

items.X.list_position

Item Brand

Type: String The brand of the item.

item_brand

items.X.product.brand

Item Category

Type: String The category of the item.

item_category

items.X.product.category_1

Item Category 2

Type: String The second category hierarchy or additional taxonomy for the item.

item_category2

items.X.product.category_2

Item Category 3

Type: String The third category hierarchy or additional taxonomy for the item.

item_category3

items.X.product.category_3

Item Category 4

Type: String The fourth category hierarchy or additional taxonomy for the item.

item_category4

items.X.product.category_4

Item Category 5

Type: String The fifth category hierarchy or additional taxonomy for the item.

item_category5

items.X.product.category_5

Item List Id

Type: String The ID of the list in which the item was presented to the user.

item_list_id

items.X.product.list_id

Item List Name

Type: String The name of the list in which the item was presented to the user.

item_list_name

items.X.product.list_name

Item Variant

Type: String The item variant or unique code or description for additional item details/options.

item_variant

items.X.variant

Location Id

Type: String The location associated with the item.

location_id

items.X.product.location_id

Price

Type: Number The monetary price of the item, in units of the specified currency parameter.

price

items.X.product.price

Quantity

Type: Number Item quantity.

quantity

items.X.quantity

generate_lead

CurrencyDescriptionFieldMapped with

Currency

Required Type: String Currency, in 3-letter ISO 4217 format.

currency

currency

Value

Required Type: Number The value of the event.

value

value

Transaction Id

Type: String The transaction identifier.

id

id

login

PropertyDescriptionFieldMapped with

Method

Type: String The login method.

method

method

page_view

PropertyDescriptionGA4 fieldMapped with

Page Location

Type: String

The current page URL.

page_location

url

Page Referrer

Type: String The previous page URL.

page_referrer

referrer

Page Title

Type: String The current page title.

page_title

title

Page Name

Type: String The current page name.

page_name

page_name

Page Type

Type: String The current page type.

page_type

page_type

Page Path

Type: String The current page path.

page_path

path

purchase

PropertyDescriptionFieldMapped with

Currency

Required Type: String Currency, in 3-letter ISO 4217 format.

currency

currency

Value

Required Type: Number The value of the event.

value

value

Transaction Id

Required Type: String The transaction identifier.

id

id

Affiliation

Type: String Affiliation information.

affiliation

affiliation

Coupon

Type: String Coupon code applied.

coupon

coupon

Shipping

Type: Number Shipping cost.

shipping

shipping_amount

Tax

Type: Number Tax amount.

tax

tax_amount

Revenue

Type: Number The revenue of the event.

revenue

revenue

Conversion Type

Type: String The conversion type.

conversion_type

type

Conversion Status

Type: String The conversion status.

conversion_status

status

Conversion Url

Type: String The conversion status.

conversion_url

url

Payment Method

Type: String The payment method.

payment_type

payment_method

Items

Required Type: Array The list of products of the event.

items

items

Items

PropertyDescriptionFieldMapped with

Item Id

Required Type: String The ID of the item.

item_id

items.X.id

Item Name

Required Type: String The name of the item.

item_name

items.X.product.name

Affiliation

Type: String A product affiliation to designate a supplying company or brick and mortar store location.

affiliation

items.X.product.affiliation

Coupon

Type: String The coupon name/code associated with the item.

coupon

items.X.coupon

Currency

Type: String Currency, in 3-letter ISO 4217 format.

currency

items.X.product.currency

Discount

Type: Number The monetary discount value associated with the item.

discount

items.X.discount

Index

Type: Number The index/position of the item in a list.

index

items.X.list_position

Item Brand

Type: String The brand of the item.

item_brand

items.X.product.brand

Item Category

Type: String The category of the item.

item_category

items.X.product.category_1

Item Category 2

Type: String The second category hierarchy or additional taxonomy for the item.

item_category2

items.X.product.category_2

Item Category 3

Type: String The third category hierarchy or additional taxonomy for the item.

item_category3

items.X.product.category_3

Item Category 4

Type: String The fourth category hierarchy or additional taxonomy for the item.

item_category4

items.X.product.category_4

Item Category 5

Type: String The fifth category hierarchy or additional taxonomy for the item.

item_category5

items.X.product.category_5

Item List Id

Type: String The ID of the list in which the item was presented to the user.

item_list_id

items.X.product.list_id

Item List Name

Type: String The name of the list in which the item was presented to the user.

item_list_name

items.X.product.list_name

Item Variant

Type: String The item variant or unique code or description for additional item details/options.

item_variant

items.X.variant

Location Id

Type: String The location associated with the item.

location_id

items.X.product.location_id

Price

Type: Number The monetary price of the item, in units of the specified currency parameter.

price

items.X.product.price

Quantity

Type: Number Item quantity.

quantity

items.X.quantity

refund

PropertyDescriptionFieldMapped with

Currency

Required Type: String Currency, in 3-letter ISO 4217 format.

currency

currency

Value

Required Type: Number The value of the event.

value

value

Transaction Id

Required Type: String The transaction identifier.

id

id

Affiliation

Type: String Affiliation information.

affiliation

affiliation

Coupon

Type: String Coupon code applied.

coupon

coupon

Shipping

Type: Number Shipping cost.

shipping

shipping_amount

Tax

Type: Number Tax amount.

tax

tax_amount

Revenue

Type: Number The revenue of the event.

revenue

revenue

Conversion Type

Type: String The conversion type.

conversion_type

type

Conversion Status

Type: String The conversion status.

conversion_status

status

Conversion Url

Type: String The conversion url.

conversion_url

url

Payment Method

Type: String The payment method.

payment_type

payment_method

Items

Required for partial refunds Type: Array The list of products of the event.

items

items

Items

PropertyDescriptionFieldMapped with

Item Id

Required Type: String The ID of the item.

item_id

items.X.id

Item Name

Required Type: String The name of the item.

item_name

items.X.product.name

Affiliation

Type: String A product affiliation to designate a supplying company or brick and mortar store location.

affiliation

items.X.product.affiliation

Coupon

Type: String The coupon name/code associated with the item.

coupon

items.X.coupon

Currency

Type: String Currency, in 3-letter ISO 4217 format.

currency

items.X.product.currency

Discount

Type: Number The monetary discount value associated with the item.

discount

items.X.discount

Index

Type: Number The index/position of the item in a list.

index

items.X.list_position

Item Brand

Type: String The brand of the item.

item_brand

items.X.product.brand

Item Category

Type: String The category of the item.

item_category

items.X.product.category_1

Item Category 2

Type: String The second category hierarchy or additional taxonomy for the item.

item_category2

items.X.product.category_2

Item Category 3

Type: String The third category hierarchy or additional taxonomy for the item.

item_category3

items.X.product.category_3

Item Category 4

Type: String The fourth category hierarchy or additional taxonomy for the item.

item_category4

items.X.product.category_4

Item Category 5

Type: String The fifth category hierarchy or additional taxonomy for the item.

item_category5

items.X.product.category_5

Item List Id

Type: String The ID of the list in which the item was presented to the user.

item_list_id

items.X.product.list_id

Item List Name

Type: String The name of the list in which the item was presented to the user.

item_list_name

items.X.product.list_name

Item Variant

Type: String The item variant or unique code or description for additional item details/options.

item_variant

items.X.variant

Location Id

Type: String The location associated with the item.

location_id

items.X.product.location_id

Price

Type: Number The monetary price of the item, in units of the specified currency parameter.

price

items.X.product.price

Quantity

Type: Number Item quantity.

quantity

items.X.quantity

remove_from_cart

PropertyDescriptionFieldMapped with

Currency

Required Type: String Currency, in 3-letter ISO 4217 format.

currency

currency

Value

Required Type: Number The value of the event.

value

value

Items

Required Type: Array The list of products of the event.

items

items

Items

PropertyDescriptionFieldMapped with

Item Id

Required Type: String The ID of the item.

item_id

items.X.id

Item Name

Required Type: String The name of the item.

item_name

items.X.product.name

Affiliation

Type: String A product affiliation to designate a supplying company or brick and mortar store location.

affiliation

items.X.product.affiliation

Coupon

Type: String The coupon name/code associated with the item.

coupon

items.X.coupon

Currency

Type: String Currency, in 3-letter ISO 4217 format.

currency

items.X.product.currency

Discount

Type: Number The monetary discount value associated with the item.

discount

items.X.discount

Index

Type: Number The index/position of the item in a list.

index

items.X.list_position

Item Brand

Type: String The brand of the item.

item_brand

items.X.product.brand

Item Category

Type: String The category of the item.

item_category

items.X.product.category_1

Item Category 2

Type: String The second category hierarchy or additional taxonomy for the item.

item_category2

items.X.product.category_2

Item Category 3

Type: String The third category hierarchy or additional taxonomy for the item.

item_category3

items.X.product.category_3

Item Category 4

Type: String The fourth category hierarchy or additional taxonomy for the item.

item_category4

items.X.product.category_4

Item Category 5

Type: String The fifth category hierarchy or additional taxonomy for the item.

item_category5

items.X.product.category_5

Item List Id

Type: String The ID of the list in which the item was presented to the user.

item_list_id

items.X.product.list_id

Item List Name

Type: String The name of the list in which the item was presented to the user.

item_list_name

items.X.product.list_name

Item Variant

Type: String The item variant or unique code or description for additional item details/options.

item_variant

items.X.variant

Location Id

Type: String The location associated with the item.

location_id

items.X.product.location_id

Price

Type: Number The monetary price of the item, in units of the specified currency parameter.

price

items.X.product.price

Quantity

Type: Number Item quantity.

quantity

items.X.quantity

PropertyDescriptionFieldMapped with

Search Term

Required Type: String The term that was searched for.

search_term

search_term

select_content

PropertyDescriptionFieldMapped with

Content Type

Type: String The term that was searched for.

content_type

content_type

Item Id

Type: String An identifier for the item that was selected.

item_id

item_id

select_item

PropertyDescriptionFieldMapped with

Item List Name

Type: String The name of the list in which the item was presented to the user.

item_list_name

item_list_name

Items

Required Type: Array The list of products of the event.

items

items

Items

PropertyDescriptionFieldMapped with

Item Id

Required Type: String The ID of the item.

item_id

items.X.id

Item Name

Required Type: String The name of the item.

item_name

items.X.product.name

Affiliation

Type: String A product affiliation to designate a supplying company or brick and mortar store location.

affiliation

items.X.product.affiliation

Coupon

Type: String The coupon name/code associated with the item.

coupon

items.X.coupon

Currency

Type: String Currency, in 3-letter ISO 4217 format.

currency

items.X.product.currency

Discount

Type: Number The monetary discount value associated with the item.

discount

items.X.discount

Index

Type: Number The index/position of the item in a list.

index

items.X.list_position

Item Brand

Type: String The brand of the item.

item_brand

items.X.product.brand

Item Category

Type: String The category of the item.

item_category

items.X.product.category_1

Item Category 2

Type: String The second category hierarchy or additional taxonomy for the item.

item_category2

items.X.product.category_2

Item Category 3

Type: String The third category hierarchy or additional taxonomy for the item.

item_category3

items.X.product.category_3

Item Category 4

Type: String The fourth category hierarchy or additional taxonomy for the item.

item_category4

items.X.product.category_4

Item Category 5

Type: String The fifth category hierarchy or additional taxonomy for the item.

item_category5

items.X.product.category_5

Item List Id

Type: String The ID of the list in which the item was presented to the user.

item_list_id

items.X.product.list_id

Item List Name

Type: String The name of the list in which the item was presented to the user.

item_list_name

items.X.product.list_name

Item Variant

Type: String The item variant or unique code or description for additional item details/options.

item_variant

items.X.variant

Location Id

Type: String The location associated with the item.

location_id

items.X.product.location_id

Price

Type: Number The monetary price of the item, in units of the specified currency parameter.

price

items.X.product.price

Quantity

Type: Number Item quantity.

quantity

items.X.quantity

sign_up

PropertyDescriptionFieldMapped with

Method

Type: String The method used for sign up.

method

method

view_cart

PropertyDescriptionFieldMapped with

Currency

Required Type: String Currency, in 3-letter ISO 4217 format.

currency

currency

Value

Required Type: Number The value of the event.

value

value

Items

Required Type: Array The list of products of the event.

items

items

Items

PropertyDescriptionFieldMapped with

Item Id

Required Type: String The ID of the item.

item_id

items.X.id

Item Name

Required Type: String The name of the item.

item_name

items.X.product.name

Affiliation

Type: String A product affiliation to designate a supplying company or brick and mortar store location.

affiliation

items.X.product.affiliation

Coupon

Type: String The coupon name/code associated with the item.

coupon

items.X.coupon

Currency

Type: String Currency, in 3-letter ISO 4217 format.

currency

items.X.product.currency

Discount

Type: Number The monetary discount value associated with the item.

discount

items.X.discount

Index

Type: Number The index/position of the item in a list.

index

items.X.list_position

Item Brand

Type: String The brand of the item.

item_brand

items.X.product.brand

Item Category

Type: String The category of the item.

item_category

items.X.product.category_1

Item Category 2

Type: String The second category hierarchy or additional taxonomy for the item.

item_category2

items.X.product.category_2

Item Category 3

Type: String The third category hierarchy or additional taxonomy for the item.

item_category3

items.X.product.category_3

Item Category 4

Type: String The fourth category hierarchy or additional taxonomy for the item.

item_category4

items.X.product.category_4

Item Category 5

Type: String The fifth category hierarchy or additional taxonomy for the item.

item_category5

items.X.product.category_5

Item List Id

Type: String The ID of the list in which the item was presented to the user.

item_list_id

items.X.product.list_id

Item List Name

Type: String The name of the list in which the item was presented to the user.

item_list_name

items.X.product.list_name

Item Variant

Type: String The item variant or unique code or description for additional item details/options.

item_variant

items.X.variant

Location Id

Type: String The location associated with the item.

location_id

items.X.product.location_id

Price

Type: Number The monetary price of the item, in units of the specified currency parameter.

price

items.X.product.price

Quantity

Type: Number Item quantity.

quantity

items.X.quantity

view_item

PropertyDescriptionFieldMapped with

Currency

Required Type: String Currency, in 3-letter ISO 4217 format.

currency

currency

Value

Required Type: Number The value of the event.

value

value

Items

Required Type: Array The list of products of the event.

items

items

Items

PropertyDescriptionFieldMapped with

Item Id

Required

Type: String The ID of the item.

item_id

items.X.id

Item Name

Required Type: String The name of the item.

item_name

items.X.product.name

Affiliation

Type: String A product affiliation to designate a supplying company or brick and mortar store location.

affiliation

items.X.product.affiliation

Coupon

Type: String The coupon name/code associated with the item.

coupon

items.X.coupon

Currency

Type: String Currency, in 3-letter ISO 4217 format.

currency

items.X.product.currency

Discount

Type: Number The monetary discount value associated with the item.

discount

items.X.discount

Index

Type: Number The index/position of the item in a list.

index

items.X.list_position

Item Brand

Type: String The brand of the item.

item_brand

items.X.product.brand

Item Category

Type: String The category of the item.

item_category

items.X.product.category_1

Item Category 2

Type: String The second category hierarchy or additional taxonomy for the item.

item_category2

items.X.product.category_2

Item Category 3

Type: String The third category hierarchy or additional taxonomy for the item.

item_category3

items.X.product.category_3

Item Category 4

Type: String The fourth category hierarchy or additional taxonomy for the item.

item_category4

items.X.product.category_4

Item Category 5

Type: String The fifth category hierarchy or additional taxonomy for the item.

item_category5

items.X.product.category_5

Item List Id

Type: String The ID of the list in which the item was presented to the user.

item_list_id

items.X.product.list_id

Item List Name

Type: String The name of the list in which the item was presented to the user.

item_list_name

items.X.product.list_name

Item Variant

Type: String The item variant or unique code or description for additional item details/options.

item_variant

items.X.variant

Location Id

Type: String The location associated with the item.

location_id

items.X.product.location_id

Price

Type: Number The monetary price of the item, in units of the specified currency parameter.

price

items.X.product.price

Quantity

Type: Number Item quantity.

quantity

items.X.quantity

view_item_list

PropertyDescriptionFieldMapped with

Item List Name

Type: String The name of the list in which the item was presented to the user.

item_list_name

item_list_name

Items

Required Type: Array The list of products of the event.

items

items

Items

PropertyDescriptionFieldMapped with

Item Id

Required Type: String The ID of the item.

item_id

items.X.id

Item Name

Required Type: String The name of the item.

item_name

items.X.product.name

Affiliation

Type: String A product affiliation to designate a supplying company or brick and mortar store location.

affiliation

items.X.product.affiliation

Coupon

Type: String The coupon name/code associated with the item.

coupon

items.X.coupon

Currency

Type: String Currency, in 3-letter ISO 4217 format.

currency

items.X.product.currency

Discount

Type: Number The monetary discount value associated with the item.

discount

items.X.discount

Index

Type: Number The index/position of the item in a list.

index

items.X.list_position

Item Brand

Type: String The brand of the item.

item_brand

items.X.product.brand

Item Category

Type: String The category of the item.

item_category

items.X.product.category_1

Item Category 2

Type: String The second category hierarchy or additional taxonomy for the item.

item_category2

items.X.product.category_2

Item Category 3

Type: String The third category hierarchy or additional taxonomy for the item.

item_category3

items.X.product.category_3

Item Category 4

Type: String The fourth category hierarchy or additional taxonomy for the item.

item_category4

items.X.product.category_4

Item Category 5

Type: String The fifth category hierarchy or additional taxonomy for the item.

item_category5

items.X.product.category_5

Item List Id

Type: String The ID of the list in which the item was presented to the user.

item_list_id

items.X.product.list_id

Item List Name

Type: String The name of the list in which the item was presented to the user.

item_list_name

items.X.product.list_name

Item Variant

Type: String The item variant or unique code or description for additional item details/options.

item_variant

items.X.variant

Location Id

Type: String The location associated with the item.

location_id

items.X.product.location_id

Price

Type: Number The monetary price of the item, in units of the specified currency parameter.

price

items.X.product.price

Quantity

Type: Number Item quantity.

quantity

items.X.quantity

[Custom Event]

You can send custom events to better fit your specific needs.

More details on how you can create and manage custom events are available following this link: [GA4] Modify and create events via the user interface. The following properties are automatically attached to the event.