Branch Events
Branch (formerly known as Branch Metrics) is a mobile software company focused on mobile deep linking and attribution. This integration allows server-side event tracking.
Key features
The Branch Events destination provides the following key features:
Events structure: our Events reference matches Branch standard and custom events, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Refined data: you can freely push additional information based on your specific needs (E.g. adding custom events and custom event properties).
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
Event mapping: change standard mapping between your partners' events and yours or add new mappings.
Support for multi-item data: information included in the item array is dispatched to Branch.
Destination setup
Before configuring this destination, you need to create a Branch Dashboard.
Configuration
Settings | Description |
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|
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| Category/Schema for the included content. |
| Map your custom event properties by setting their field names in |
| Change the standard mapping (See Quick reference) between Branch's events and yours or add new mappings. |
Quick reference
Commanders Act Events | Branch Events |
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[1] See Event Mapping
in Configuration for more details.
Field Mappings
At least one of the following must be included:
• developer_identity
• browser_fingerprint_id
• idfa
OR idfv
(IF os
= iOS
)
• aaid
OR android_id
(IF os
= Android
)
Most properties can be remapped using our "Smart Mapping" feature.
Commanders Act Properties | Branch Properties |
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[1] in user_data
.
[2] in event_data
.
[3] in content_items.X
.
[4] in items.X
.
[5] property set when context.device.os.name
is iOS
(case insensitive).
[6] property set when context.device.os.name
is Android
(case insensitive).
[7] boolean opposite of context.device.ad_tracking_enabled
.
Last updated