Branch Events

Branch (formerly known as Branch Metrics) is a mobile software company focused on mobile deep linking and attribution. This integration allows server-side event tracking.

Key features

The Branch Events destination provides the following key features:

  • Events structure: our Events reference matches Branch standard and custom events, meaning that your data is properly bridged to the expected fields in an optimized way.

  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

  • Refined data: you can freely push additional information based on your specific needs (E.g. adding custom events and custom event properties).

  • Smart mapping: data mapping can be readjusted using your datalayer defined fields.

  • Event mapping: change standard mapping between your partners' events and yours or add new mappings.

  • Support for multi-item data: information included in the item array is dispatched to Branch.

Destination setup

Before configuring this destination, you need to create a Branch Dashboard.

Configuration

Quick reference

[1] See Event Mapping in Configuration for more details.

Field Mappings

At least one of the following must be included: • developer_identity browser_fingerprint_id idfa OR idfv (IF os = iOS ) • aaid OR android_id (IF os = Android )

Most properties can be remapped using our "Smart Mapping" feature.

[1] in user_data . [2] in event_data . [3] in content_items.X . [4] in items.X . [5] property set when context.device.os.name is iOS (case insensitive). [6] property set when context.device.os.name is Android (case insensitive). [7] boolean opposite of context.device.ad_tracking_enabled .

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