Building a decision-making database with Commanders Act
Mastering advanced reporting with data feeds is essential for enriching customer knowledge and improving performance monitoring KPIs. This use case describes the steps required to implement this strategy and the associated benefits, using Commanders Act functionalities.
Objective
To improve customer knowledge and performance monitoring KPIs by setting up a data flow from online and/or offline sources to feed a datavisualisation tool or a decision-making database.
Description
Data collection
Collect relevant information from online sources (such as events from the website and mobile applications) and offline sources (such as CRM data).
Use Commanders Act's data import features to centralise and organise this data, whether in batch mode, via API for real-time, or using Commanders Act's TMS.
Setting up outbound data flows
Set up data flows to feed a datavisualisation tool or a business intelligence database, either via batch mode (file export) or via API in real time.
Integrate data from different sources to create custom dashboards and detailed reports.
Analysis and customisation of reports
Create custom dashboards tailored to your specific needs using tools such as Qlik, Tableau or Power BI.
Use these reports to identify trends, measure the effectiveness of your strategies and make informed decisions.
Continuous optimisation
Analyse the performance of your marketing campaigns and initiatives.
Use the insights gained to adjust your strategies and maximise impact.
Examples of use
Example 1: A personalised dashboard showing the performance of marketing campaigns in real time.
Example 2: A detailed report on customer buying trends, enabling sales strategies to be adjusted.
Related benefits
In-depth analysis: Get detailed insights into the performance of your marketing campaigns and initiatives.
Informed decision-making: Use the data in your reports to adjust your strategies and maximise impact.
Report customisation: Create dashboards and reports tailored to your specific needs.
Continuous optimisation: Identify opportunities for improvement and optimise your campaigns based on the data.
Conclusion
By mastering advanced reporting with data feeds, you can not only enrich customer knowledge and improve performance monitoring KPIs, but also maximise the effectiveness of your campaigns. This approach enables you to identify trends, measure the effectiveness of strategies and make informed decisions.
Need more help? For further assistance, please contact our support team at support@commandersact.com.
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