Margin-based management with Adloop to optimise ROI and ROAS
Optimising advertising campaigns is essential for maximising the profitability and effectiveness of advertising spend. By using attribution tools such as Adloop, you can drive your campaigns at the margin by analysing performance in terms of return on investment (ROI) and return on advertising spend (ROAS). This use case describes the steps required to implement this optimisation strategy and the associated benefits.
Objective:
Optimise advertising campaigns using Adloop to drive at the margin and maximise ROI and ROAS.
Description :
Adloop configuration:
Configure Adloop in standalone mode to obtain detailed insights into the performance of your advertising campaigns.
Integrate your analytics tool, such as Google Analytics, to analyse performance in terms of ROI and ROAS.
Use turnkey connectors:
Use Adloop's turnkey connectors to export data from your different platforms.
Configure outbound data streams from online and/or offline sources to feed Adloop.
Examples of connectors: Google Ads, Facebook Ads, Criteo, Adobe Analytics, Google Data Studio.
Performance analysis:
Use Adloop to analyse the performance of your advertising campaigns in terms of ROI and ROAS.
Identify the most profitable campaigns and those requiring adjustments.
Campaign optimisation:
Adjust your advertising strategies based on insights gained to maximise profitability.
Use the performance data provided by Adloop and Google Analytics to refine your campaigns and increase effectiveness.
Performance tracking :
Track the financial results of your campaigns with Adloop and Google Analytics to make informed decisions.
Analyse trends and opportunities for improvement to continually optimise your campaigns.
Examples of use :
Example 1: An advertising campaign on Google Ads is analysed with Adloop to determine its ROI and ROAS. The insights obtained are used to adjust bids and keywords to maximise profitability.
Example 2: A campaign on Facebook Ads is evaluated with Adloop to identify the best-performing audience segments. Advertising strategies are adjusted accordingly to improve ROAS.
Example 3: A retargeting campaign on Criteo is analysed with Adloop to understand its impact on conversions. Performance data is used to optimise ads and budgets.
Associated benefits:
Financial optimisation: Maximise the profitability of your campaigns by balancing ROI and ROAS with Adloop.
Precise targeting: Adjust your advertising strategies based on actual performance analysed by Adloop and Google Analytics.
Continuous improvement: Use the performance data provided by Adloop and Google Analytics to refine your campaigns and increase effectiveness.
Track performance: Analyse the financial results of your campaigns with Adloop and Google Analytics to make informed decisions.
Conclusion:
By using Adloop to manage your advertising campaigns at the margin, you can not only maximise profitability but also improve the effectiveness of your advertising spend. This approach allows you to analyse performance in terms of ROI and ROAS, contributing to better value for money and optimised business results.
Do you need further assistance? For further assistance, please contact our support team at support@commandersact.com.
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