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Setting up an RFM segmentation

RFM segmentation: Implementing segmentation to activate specific use cases on your customers by activating the weakest members and improving customer engagement.

Objective :

  • Using RFM segmentation in your activation scenarios

Description :

  • Integration of RFM segmentation to establish segments based on customer value and prevent attrition by identifying at-risk segments.

How it works :

  1. Integration of data sources to integrate RFM segmentation.

  2. Deployment of customer segmentation.

  3. Using audience segments to trigger personalised actions on the best channel.

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