Setting up an RFM segmentation
RFM segmentation: Implementing segmentation to activate specific use cases on your customers by activating the weakest members and improving customer engagement.
Objective :
Using RFM segmentation in your activation scenarios
Description :
Integration of RFM segmentation to establish segments based on customer value and prevent attrition by identifying at-risk segments.
How it works :
Integration of data sources to integrate RFM segmentation.
Deployment of customer segmentation.
Using audience segments to trigger personalised actions on the best channel.
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